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Technology Stocks : Qualcomm Moderated Thread - please read rules before posting -- Ignore unavailable to you. Want to Upgrade?

To: mindy1968 who wrote (90230)	3/12/2010 10:43:02 PM
From: Maurice Winn	2 Recommendations Respond to of 197248

Mindy, it's easy to sell stuff. Just hire some salespeople who actually know how to sell. There's no need to hire some expensive but hopeless Big Noter Marketing Flim Flam Firm. <"It really is a mystery why Qualcomm doesn't hire a large ad/PR firm to market their products. " > Selling asics doesn't require a PR or advertizing firm. It requires sales people to be in communication with companies which will buy the asics and put them in their devices. Selling mirasol requires inventing it. Selling BREW was a matter of making it work, getting a swarm of developers and having sales people persuade phone makers to include BREW in their device development programs. Selling OmniTRACs requires sales people talking to trucking and other transport operators. Selling Globalstar required having service providers slightly interested in doing something about it and not just sitting back with stupidly extorquerationate prices. Globalstar also had to have a clue about pricing. Selling FLO requires having a company selling it which doesn't use Globalstar thinking - $50 a month or some dopey amount whether customers watch anything or not. There isn't much need for a big PR or advertizing program. Selling El Supreme, Maintrack and Even You Can Afford One cyberphones would require serious PR/advertizing of an aspirational nature which would also encourage mobile cyberspace in general - even if people don't buy Qualcomm, they will buy a royalty bearing 3G or 4G device which will probably include an asic from Qualcomm. But we don't have such devices yet. Mqurice