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To: Glenn Petersen who wrote (3542)3/16/2010 2:44:13 PM
From: FJB  Respond to of 3618
 
Facebook hits milestone, tops Google for a week

For week of March 13, Facebook surpassed Google as most visited U.S. Web site

computerworld.com
Sharon Gaudin


March 16, 2010 (Computerworld) For the first time, Facebook replaced Google as the most visited Web site in the U.S. for a full week.

Facebook was the most-visited Web site in the country for the week ending March 13, Hitwise said, an online traffic monitor, in a report today. While Google has returned to the top spot, Matt Tatham, a Hitwise spokesman, said grabbing that position for a whole week was a major milestone for Facebook.

For the week that Facebook was number one, with 7.07% of all U.S. visits, Google was right behind the social networking site with 7.03%, Hitwise noted. Rounding out the top five was Yahoo Mail with 3.80%, Yahoo's main site with 3.67% and YouTube with 2.14%.

"One reason for Facebook's success is the features that make it easy to share information and online content with friends," Tatham told Computerworld. "This content sharing is making it the first destination for people going online."

Google has long been firmly entrenched in the top spot. The search giant has been consistently the most visited U.S. Web site since the week ending Sept. 15, 2007, when it surpassed the previous traffic leader -- Myspace, according to Tatham.

Facebook has been making inroads, though.

Hitwise reported Facebook outpaced Google this past Christmas Eve, Christmas Day and New Year's Day. However, this month was the first time that the site attained the top position for a full week.



To: Glenn Petersen who wrote (3542)3/19/2010 6:57:32 AM
From: FJB1 Recommendation  Respond to of 3618
 
YouTube finances prior to acquisition...

I’m not exactly sure why Viacom dug up YouTube’s profit and loss statement and balance sheet from its pre-Google days, but I’m glad they did. You can see the full thing, which covers its birth in the spring of 2005 through August 2006, at the bottom of this post.

But these excerpts give you a very good snapshot of what was going on in the company’s early days — hyper-growth, followed, eventually, by revenue (click to enlarge):

Some context: Chad Hurley registered the YouTube domain in February 2005, but the site wasn’t up and running for a few more months. Cofounder Jared Karim uploaded YouTube’s first video (“Me at the zoo“) in late April 2005.

By December 2005, users were uploading 6,000 clips a day, and the site was streaming 2.5 million videos a day. By February 2006, those numbers had jumped to 20,000 and 18 million, respectively. In July 2006, YouTube users uploaded 2.1 million clips and watched 3 billion of them.

Which explains the skyrocketing Web hosting bills. But do note that burst of revenue from direct sales in August 2006, which let the company generate a gross profit. A lot of people assumed that YouTube had to find a buyer like Google (GOOG) a few months later, because it could never pay its own bandwidth bill. But these numbers suggest that may not be true.

Also of note for Web video and Web ad nerds/historians: Check out the detailed breakdown of YouTube’s ad revenue and hosting costs, both real and projected, circa December 2005.



mediamemo.allthingsd.com