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Microcap & Penny Stocks : IATV - ACTV Interactive Television -- Ignore unavailable to you. Want to Upgrade?

To: Buzz Mills who wrote (927)	11/5/1997 9:57:00 AM
From: Buzz Mills	Read Replies (1) \| Respond to of 4748

Virgin Records has become the first music publisher to trial interactive television, with the announcement of three interactive music programmes on the TVinteractive cable channel, run by Cable & Wireless Communications to a claimed 110,000 homes in London. The companies say they have already developed a digital version of the channel and plan to launch on it digital cable when the service arrives next year. > Three hour-long pilot programmes began broadcast on 24 October to homes in the south and west of the city: Eden, a mainstream star showcase for bands including the Rolling Stones and Genesis; The Raft, focusing on independent scene; and C3, aimed at younger fans and featuring the likes of the Spice Girls. Cable & Wireless says production costs 'compare favourably' with those of conventional music programmes. > > As with other TVinteractive programmes, interactivity will be limited. For example, viewers will be able to choose from a selection of videos, play competitions and obtain background information on featured bands. The arrival of digital cable carries the promise of further services including direct access to bands' Web sites through the set-top box. Currently viewers receive TVinteractive using a Videoway converter box, using software licensed from US company ACTV. They pay a Pounds 1 premium for the channel. > > TVinteractive has been running since 1993. Since launch it has come in for much criticism, mostly due to the nature of the way the 'interactivity' is delivered. Presently, it relies on the use of several separate TV channels, one for each required video stream. However, it has scored some notable successes, for example its multiple camera angle broadcasts of Eurosport's Winter Olympics > coverage in 1994. It also deserves credit as one of the few serious attempts to bring interactivity to cable programming.