To: axial who wrote (33177 ) 4/11/2010 4:14:54 AM From: Maurice Winn 1 Recommendation Respond to of 46821 No worries Jim. The transition is easy. It's not a transition that those accustomed to the profits and perks of the old system will like, but it's a transition which is improving life enormously for everyone else. <“Web users will have to pay for what they watch and use, or else we will have to stop making content in the costly and complex way we have grown accustomed to making it. And we don’t know how to do that.”" > In the good old days, Hicksville would have its own newspaper with a swarm of people getting articles organized, advertizing, printing and distribution. But now, I can click for a near-zero charge and read information from anywhere. 1 good journalist can supply information from anywhere on Earth [or space] to anyone who is interested, with Google locating that information for us and weblooms propagating that information. With the vast economies of scale of cyberspace, each individual needs only provide a minuscule payment to the journalist, which can be paid by way of associated Google advertisements. It's Game Over for the old style. When people moved to the Model T and Model A and umpty million automobiles, the horseshoe industry went into failure mode, never to recover. If they don't know how to stop doing things the old, expensive way, they'll have to get jobs more suited to their talents. Bad luck for them. The idea that people will pay prices measured in dollars for single articles is fantasy. Few people will pay such high prices. The laborious effort of signing up is not worth the trouble, let alone the cost and risk of providing credit card information to make payment. Payment mechanisms need to be streamlined to enable a few cents to be moved with low entropy. Advertizing is one way of effecting small payments, with a simple click to have a look at the advertisement. Mqurice