To: K MAC who wrote (2072 ) 11/5/1997 5:43:00 PM From: Frostman Respond to of 23519
Here is the letter I sent Vivus on 10/29/97 (VVUS close 26 that day) <<To: +RT (1626 ) From: +Frostman Wednesday, Oct 29 1997 9:45AM EST Reply #1627 of 2074 RT, I sent the following E-Mail this morning to Vivus, I would suggest anyone with an interest in the company do the same if they have something to say. Dear Vivus Management, Vivus has a great product, plenty of cash, a good business plan, a super board, solid relationships with the market makers, an incredible jump on the competition, good earnings, and an extremely clever advertising/puiblic service campaign about to unfold. VVUS does not have significant media-presence. Every time I turn around, PFE, Zona and a host of others are getting the lime-light on TV and in the press. It is almost like the media doesn't know VVUS exists: a near death-blow in this competitive landscape. I am asking as a shareholder that Vivus develop a high-priority policy that will address this missed opportunity. I'm not talking about buying ads or writing jingles. I'm simply talking about adding some element to your team that offers critical media connections and has a burn to speak the facts about Muse and the truth about ED therapy in general. I want the next TV show, national magazine story or radio interview about ED to include our proven product as well as the gonna-be and wanna-be products. This has not been the case to date and I am frustrated as a result. The competition is shaping the overall market-positioning and market-awareness of ED therapy and therefore, Muse. This simply can't be what you had in mind. There is still time to turn this around, but the window is closing.>> and closing.....