To: Petz who wrote (1974 ) 11/5/1997 10:43:00 PM From: Praveen Johal Respond to of 6843
Does anyone know if these will have AMD chips?msnbc.com IBM ready with low-cost PCs New offerings include the first Aptiva priced under $1,000 - though without a monitor REUTER NEW YORK - International Business Machines Corp. plans Thursday to introduce three home personal computers for the holiday shopping season, including the first in its Aptiva family ever to be priced below $1,000. "This is by far the most aggressive system in terms of price-performance I've ever seen in the low-end category." - TIM BAJARIN President of Creative Strategies ÿ ÿ ÿ ÿIBM, WHICH RECENTLY revamped its consumer business, has lost retail market share to competitors like Compaq Computer Corp. that have stormed into the sub-$1,000 segment. ÿ ÿ ÿ ÿStill smarting from the effects of that head start, IBM is loading the low-end Aptiva with technology not commonly found in low-end systems. ÿ ÿ ÿ ÿFor example, the Aptiva E16 includes a 166Mhz multimedia-enabled processor, high speed CD-ROM, 56.6K modem, and other features. ÿ ÿ ÿ ÿ"We may be late to the party, but we're the best dressed," IBM Consumer Division general manager Jim Firestone said in an interview. "We feel we have the best offer at this price." ÿ ÿ ÿ ÿTim Bajarin, president of San Jose, Calif.-based consulting firm Creative Strategies, agreed the new Aptiva offered enough firepower to compete in the home PC market. ÿ ÿ ÿ ÿ"This is by far the most aggressive system in terms of price-performance I've ever seen in the low-end category," Bajarin said. "That's what IBM had to do, and I expect sales will be brisk." ÿ ÿ ÿ ÿAt $999, the Aptiva E16's foray below $1,000 is a nominal one, because customers still have to pay several hundred dollars extra for a monitor. ÿ ÿ ÿ ÿFirestone said the company had not abandoned the idea of producing a full-fledged system for less than $1,000 but did not yet have specific plans for such a model either. ÿ ÿ ÿ ÿ"We continue to look at the market and we don't rule anything out," Firestone said. "But we feel really good about the product line we have today." ÿ ÿ ÿ ÿIn addition to the low-priced Aptiva E16, IBM is also adding a high-end Aptiva L71, priced at $2,499, and a $1,999 laptop, dubbed the ThinkPad 310ED. ÿ ÿ ÿ ÿWith the new ThinkPad, as with the low-priced Aptiva, IBM is eyeing a larger slice of a booming market. ÿ ÿ ÿ ÿ"Mobile products are very hot in retail," he said. "The ThinkPad is the No. 1-selling brand in the U.S., but we have not been as strong in retail and this is the first major step at expanding our presence." ÿ ÿ ÿ ÿRollout of the low-priced Aptiva E16 will take place in OfficeMax Inc. stores this weekend, Firestone said. ÿ ÿ ÿ ÿThe ThinkPad and high-end Aptiva will receive broader launches, hitting shelves in a range of retailers like Tandy Corp.'s Radio Shack, Circuit City Stores Inc. and others. The Aptiva E16 will reach those retailers in coming weeks, Firestone said. ÿ ÿ ÿ ÿ ÿ ÿ ÿ ÿc 1997 Reuter Limited. All rights reserved. Republication or redistribution of Reuter content is expressly prohibited without the prior written consent of Reuter.