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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: John Erdtmann who wrote (34673)	11/6/1997 12:01:00 PM
From: Trakker	Respond to of 58324

John, Having witnessed numerous research studies for peripheral devices similar to SyQuests I can give you some anecdotal information. During testing, respondents overwhelmingly did the "Yeah Right" rolling of the eyes when given these types of propositions; "Light My Fire", "Makes You More Creative", "Enables You to Go Farther". I do give Syquest credit though, they've finally stepped away from leap frog speeds and feeds advertising when talking to this audience. Too bad they don't have the money to do the research and get some real insights before they do this type of condescending advertising.