To: Coy Lynn Gullett who wrote (1108 ) 11/6/1997 9:02:00 PM From: Coy Lynn Gullett Read Replies (2) | Respond to of 2319
Holiday Happiness Heading for All-Time High November 7, 1997 According to the NPD Group, early sales results look extremely favorable for a booming holiday season in the videogame industry. For the first two weeks in October approximately 340,000 videogame consoles were sold at retail in the US. The number is a massive increase over the same period the month before and signals a strong start to the fourth quarter according the the NPD Group (who is responsible for generating the TRSTS report each month). The prediction follows outstanding performance by the industry for the first three quarters which were up 60 percent in 1997 over the same period in 1996. Ed Roth, president of leisure activities tracking services for NPD said: "With videogames always selling best during the fourth calendar quarter, October often is a clear indicator of industry sales for the remaining holiday season." Total US retail sales volume for videogames reached $3.7 billion in 1997 and Roth believes that the industry could be heading towards an all time high of between $5.2 and $5.3 billion for 1997. "The momentum is likely to continue into 1998, where we should see a continuing upwards sales trend for the 32/64-bit generation of videogames. According to NPD, of the top 25 games sold in the first two weeks of October, 16 were for the PlayStation. At the same time, the number one game in that period was Nintendo's Goldeneye 007. Third party publishers with games that sold well in the first two weeks of the fourth quarter include: Acclaim, Activision, ASCII, Capcom, EA, Fox, GT, Konami, Midway, Namco and Ocean. next-generation.com Coy