To: chirodoc who wrote (544 ) 11/6/1997 9:24:00 PM From: emichael Read Replies (1) | Respond to of 3183
Microsoft , Infoseek form partnership Reuters Story - November 06, 1997 19:05 %BUS %ENT %US MSFT SEEK V%REUTER P%RTR Copyright 1997 Reuters Limited. All rights reserved. Republication or redistribution of Reuters content is expressly prohibited without the prior written consent of Reuters. Reuters shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon. SEATTLE, Nov 6 (Reuters) - Microsoft Corp. and Infoseek Corp. said Thursday they have reached agreement on several Internet-releated promotional and revenue-sharing arrangements. Under the deal content from Microsoft's Investor, Money Insider, Expedia and CarPoint online sites will be integrated with Infoseek's Internet service, along with news from its MSNBC joint venture. The companies will share advertising and transaction-related revenues, although financial details were not disclosed immediately. The deal is the latest in an effort by Microsoft to achieve wider viewership for its core Microsoft Network properties. Last month Microsoft formed a similar arrangement to distribute MSNBC news and the Carpoint automotive site through Yahoo Inc's Internet site. The Microsoft properties will "anchor" channels established by Infoseek in the company's redesigned Web site launched last month, said Jeff Sanderson, general manager of Microsoft's Interactive Media Group, who said more such deals would be forthcoming. "These properties are all great and deserve the widest number of eyeballs viewing them," he said. "That drives advertising revenues, transaction revenues in some cases and builds the brand." Microsoft and Infoseek have signed letters of intent and plan to sign final legal agreements within the next several weeks, Sanderson said.