To: golfinvestor who wrote (92294 ) 6/10/2010 12:07:42 PM From: Jim Mullens 8 Recommendations Read Replies (2) | Respond to of 196618 Gi, re: cheerleaders ……………… Better yet, maybe it is time for the cheerleaders to take off their rose colored gasses and see QCOM for what it really is today. My belief is the company I own deserves a stronger leader. Selling is an option, but my belief is that QCOM is a company with good bones, but poorly managed. A couple of things- 1) You and your followers (majority of this board?) appear to see little if any value in QCOM so long a current management (PJ) remains in control. So much so, that anyone (me) who post’s anything positively on the company is characterized as a “cheerleader”. I’m also not thrilled with the stagnating share price either, but continue to find many positives within Q’s business model and the mobile wireless industry with my posts for the most part providing a great deal of detail / analysis supporting my position. Thus, I think your characterization as “cheerleader” may be emotionally rather than factually based. >>>>> Cheerleader “One who expresses or promotes thoughtless praise…...”answers.com >>>>>>>> 2) QCOM’s management execution has been far from perfect, but what’s companies is? You, and several others on this board appeared to be enamored with Apple and I’ll admit it’s currently on a hot streak (glad I picked up some a while back—but not far enough back). finance.yahoo.com As I’ve posted, much of Q’s troubles can be traced to the apparent delay in the commercialization of Snapdragon enabled devices. How much of the delay can be traced back to Q management as opposed to Q’s value chain is still a mystery as we hear of Adobe Flash problems, device maker software issues, etc. With over 50+ Snapdragon devices now showing up on the PDA master database, and Q now reporting over 140 design wins, it now appears that Snapdragon enabled devices will offer more formidable competition against the iPhone and Q’s fortunes should improve (handset / chipset ASPs & unit increases). Further, strategic planning (magnitude of R&D projects ) was no doubt based on a faster realization of Snapdragon revenues, the absence of such impacted FY09/ 10 revenue /EPS growth. Monday morning quarterbacking now suggests that too many R&D / non-core efforts were undertaken “betting on the come” of earlier / faster Snapdragon traction. 3) FWIW- the following is a snip of a constructive email sent to QCOM IR earlier this year. Also, you might be interested in this post earlier this year ( Message 26312099 ) >>>>>>> snip >>>>> Creative Solutions to Increase / Sustain at Least 15% Annual Growth in the Share Price A- Dividends: Regular & Special- Current cash & marketable securities together with recurring cash flow should be more than adequate to fund both increasing the regular and a temporary special dividend. Increasing the regular dividend and implementing a special dividend should provide a strong signal to the markets of QUALCOMM’s confidence in its intentions / ability to sustain long term earnings growth. …………………………………………… 12/ 2008……12/ 2009 ..Pro Forma Free Cash Flow…………..$ 3.4B……….$ 1.3B ..Cash & Marketable Securities- …+ Domestic……………………………$ 6.6B…… .$ 8.6B …+ Offshore…………………………….. 6.5…….. . 10.3 …+ Total…………………………………$ 13.1……..$ 18.9 . ..Dividends…. …+ Regular dividend- increase to $0.20/ qtr $0.80 x 1.7B shares = $1.36B / year …+ Special dividend- @ $0.20 / gtr $0.80 x 1.7B shares = $1.36B / year (2 years) …+ Total $1.60 x 1.7B shares = $2.72B / year $1.60 / $40 per share = 4% dividend yield B- New Approach to Strategic Planning / Internal Budget Development I believe a new approach to strategic planning / budget development is needed, with the primary focus on bottom line results--- growing EPS at least 15% annually. ..1) Per current procedures- ……a) carefully estimate the best / worst case ranges (hi /low) for QUALCOMM’s various markets (device sales, chip sales, ASPs, etc). ……b) Estimate the revenue ranges (hi / low) from those market metrics ..2) Develop internal budgets (COGS / Opex / headcount ) with required reductions if necessary, to achieve bottom line / EPS growth of at least 15% YoY growth--- based on the **low** revenue range---. ………Note- As mentioned above, if 15% EPS growth cannot be achieved, supplement the shortfall with a special dividend so that both the EPS growth percentage and dividend yield percentage when added together equals 15%. ..3) Prioritize and rank all projects and all employees (productively / value) for potential elimination / deferral / dismissal if required to meet bottom line targets. ..4) Continually monitor revenue and bottom line performance to those budgets and further reduce expenses / headcount accordingly if revenue targets fall short. Hopefully most of the headcount reductions can be achieved via attrition (and “weeding out the dead wood”), but this will probably not be enough given QUALCOMM’s stature as one of America’s best companies to work for (low turn-over) and the current economic conditions. Working within aerospace for 35 years, periodic down-sizing was never pleasant. As governments can and will always find a way to spend every dime of revenue, it’s the natural tendency for big companies to also build big bureaucracies, and for highly innovative companies it’s difficult **not** to vigorously pursue every cutting edge solution within their field.