<The bandwidth plot thickens yet again.> Leo. Maybe another CorelVideo prospect? ( ala Cancom ) Internet in Mideast and Asia (11/6)
By SEAN EVERS c.1997 Bloomberg News
DUBAI -- If you live in a part of the world where phone quality is unreliable and want to dig around on the Internet, ZakNet's alternative to a phone-based system may be of interest.
ZakNet, a Kuwait company, is touting speed as the main advantage of its satellite-based Internet delivery system. ''If you have experienced the Internet very fast via satellite, we have 'zakked' you,'' says Mario Pino, general manager of ZakSat General Trading Company, which developed the ZakNet system.
As an example, take Microsoft's Internet Explorer 4.0, one of the programs used for browsing the Internet's Worldwide Web service. Chances are that even with a modem capable of handling 33.6 kilobits a second, one of the fastest available for home use, it will take more than two hours to download it from Microsoft's computers in Seattle, Wash., Pino says.
It takes less than 14 minutes through ZakNet.
While ZakNet isn't the first satellite-delivered Internet service, it is the first Internet provider to use what's known as MPEG 2 digital-video broadcast, or DVB, technology, said Paul Kirwan, managing consultant at Microsoft Middle East, which is helping ZakNet develop and market the system.
And while speed is the immediate advantage, the digital-broadcast standard will in time help it broaden its product range. ''ZakNet, by having a compatible system, will be able to send a lot more than just the Internet, such as movies and cybershopping, in time merging TV and the computer,'' said Kirwan.
If that happens, ZakNet is likely to benefit from the broadcasting franchises of its parent, ZakSat, which owns satellite and cable television distribution rights. And it's likely to happen. On Saturday, ZakNet demonstrated its third-generation product, which lets computer users receive its satellite TV programs direct to their computers.
''By early 1998 ZakNet, in partnership with our U.S. joint venture OmniBox Inc., will bring to the market a single device capable of delivering Internet, games, cybershopping and digital television,'' said ZakSat's Pino.
ZakNet subscribers install a 1.8-meter-by-2-meter satellite dish and put an additional printed-circuit board into their computers. That lets them receive Internet data at 200 kilobits a second, almost twice as fast as ISDN digital-line connections, and almost 10 times faster than conventional analog telephone line access at 22.8 kilobits a second. Commands to the service provider are still sent through the telephone system.
''Zak has changed how I think about and use the Internet,'' said Adel Al-Fahad, professor of computer engineering at Kuwait College of Technological Studies, a ZakNet subscriber. ''Instead of just thinking of the Internet as a place where I can find interesting documents to read, it is now like a pop-up book full of real-time sounds and video.''
With ZakNet's marketing pointing to speed as the main advantage, that lays it open to competition from faster modems, more advanced phone lines, and new technologies.
'''In the U.S. a comparable technology to ZakNet, Hughes Electronics' DirecPC, is gathering dust on the shelf, as there are faster, cheaper options available to most Americans,'' said David Goodtree, an analyst with Massachusetts-based Forrester Research.
He's referring to Internet delivered through the fiber-optic cables used by cable-television services. Cable modem, as the technology is called, provides Internet access as fast as 1 megabyte a second, about five times faster than satellite delivery, said Goodyear. ''And it costs $40 a month, with no installation charge,'' referring to cable modem.
ZakSat said its cable-television service has no plans to introduce cable modems in Kuwait.
ZakNet says it invested almost $100 million to develop the ZakNet card in cooperation with Groupe Sagem SA, a French research and development company. It also established partnerships with Compaq Computer Corp. for hardware, with Cisco Systems Inc. for communication routers, and Microsoft Corp. for development and marketing.
Broadcasting from the Asiasat II satellite, ZakNet hopes to have 150,000 subscribers in three years. Asiasat reaches 63 countries from Turkey to Australia, or 3.8 billion people, more than half the world's population. The company has shipped 15,000 PC cards so far, and has orders for another 7,000. Installation in Kuwait costs $350-$500 and there's a monthly charge of $20-$65 the company said.
ZakSat is a partnership between privately owned Ziad Al Kazemi Trading Co. and state-owned Kuwait Investment Projects Company. |