To: SilentZ who wrote (574024 ) 6/28/2010 3:39:25 PM From: tejek Respond to of 1579750 A Pac-16? For UW, WSU, 'bigger is better' UW, WSU athletic directors convinced massive Pac-10 expansion is right move By Bud Withers Seattle Times staff reporter If you've found the last few days of college-sports news dizzying, imagine what it has been like for Bill Moos. As recently as early spring, the Washington State University athletic director was retired on his ranch outside Spokane. "Hey," he said in response to a question about college-conference realignment. "You've got to remember, I was herding cattle three months ago." But the blinding speed at which the collegiate map is changing requires that administrators and fans be a quick study. Both Moos and Washington athletic director Scott Woodward are convinced a massive expansion of the Pac-10 Conference — by as early as Tuesday, it may grow by six programs — will be a positive development for both schools. Some estimates have a school in the Pac-16 earning an additional $20 million annually in TV revenue. "I accept it as, you're running with the big dogs now," says Woodward. "Competition gets harder and harder, but it makes you better and better. "The thing I fear most is the status quo. Status quo, in the long term, will kill us." It doesn't appear status quo will be a consideration anytime soon for the Pac-10. Thursday, it added Colorado of the Big 12, and the league appears poised to make offers early in the week to Texas, Texas A&M, Texas Tech, Oklahoma and Oklahoma State. If A&M balks and consummates its interest in the Southeastern Conference, the Pac-10 likely would turn to a program like Utah for a 16th school. Big 12 commissioner Dan Beebe made a plea Friday for solidarity in his wounded conference. A migration to the Pac-10 could fall through at the eleventh hour, but it appears a near-certainty the league will grow to at least 12 teams for the 2012 football season. "To tell you the truth, from a Washington State perspective, I went into this thing a little skeptical," says Moos, who spent 12 years as athletic director at Oregon. "As I come away from it, I'm here to tell you, I think bigger is better for Washington State." Moos likes the fact that a 16-team Pac-10 likely would set up an eight-team division with the old Pac-8 members — USC, UCLA, Stanford, California, plus the Oregon and Washington schools — with most competition between division members. And he and Woodward each would embrace the revenue projected from new television contracts — more than double what the Pac-10 members now realize. A spokeswoman in the UW business office says that in 2008-09, athletic-department revenues were $68.7 million, and the third-highest source of revenue — at about $10 million — was Pac-10 and NCAA money, including an NCAA men's basketball tournament appearance and bowl shares. If $20 million is a possibility from television, not counting potential revenue from a conference-championship football game, it isn't hard to understand the optimism of Woodward and Moos. read more..........seattletimes.nwsource.com