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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: louis mason who wrote (5977)	11/7/1997 10:52:00 AM
From: soup	Respond to of 213176

Betting The Orchard. via BusinessWeek >Apple insiders, former employees, and suppliers are buzzing about the big changes ahead. While Jobs may still have some surprises up his sleeve, details are emerging that show he plans to recast Apple from industry has-been to something more akin to highflier Dell Computer Corp., the model PC maker of the future. Apple will take the first step when it launches a line of blazingly fast Macintoshes that not only will rival the fastest PCs but also will be the first Macs that Apple sells directly to consumers over the phone and the Internet. ALL HAIL DELL. And that's not all Apple may be borrowing from Dell. The company is expected to take a quantum leap forward in adopting Dell's direct-sales approach by building these speedy new Macs to match orders as they're placed. This build-to-order strategy has been a huge success for Dell, and Apple is betting that it, too, can cut costs, cater to customers, and finally end its sorry record of product shortages and costly overruns.< businessweek.com