To: longnshort who wrote (577506 ) 7/23/2010 4:23:25 PM From: J_F_Shepard Respond to of 1575538 "The 'news' is real, except when it's fabricated Rick Horowitz • July 23, 2010 Have you seen this clip? Have you heard this sound bite? Take a look at this thing — it's unbelievable! Except, of course, when everyone believes it. Then it's not unbelievable at all — then it's poisonous. And poisonous is exactly what it's designed to be. Don't expect an apology. This is war, isn't it? "Destroy the enemy before the enemy destroys you" — that's what you do in a war. Whatever it takes. • • • Have you seen this clip? Look what you can do with this clip: If you take this sentence here, and you cut out this other sentence here, look what you can do! You can make her sound like she's saying something that's the exact opposite of what she's actually saying. What a great trick! What a super scam! This is war, isn't it? Whatever it takes. • • • Have you heard this sound bite? Look what you can do with this sound bite: You can play it over and over again until it creates its own reality. You're a "News Channel," right? So if you're playing it over and over again, it must be news, right? It must be real. Instead of, say, a perfect distortion of real. You're a "News Channel," right? So you know the difference between the truth and a lie, don't you? But this isn't about news judgment — this is about something bigger. Better not to look too closely. Better just to shrug, and wink, and get it on the air. This is war, isn't it? • • • Have you seen this clip? Everyone's playing this clip, so you'd better play it, too. What choice do you have? You need to be fast. Accurate can come later. What choice do you have? If you don't run the clip right away, they'll say you're sitting on the clip. Trying to hide the clip. The "News Channel" will say you're distorting the news. This isn't about news judgment — this is about something bigger. Better not to look too closely. Better just to shrug, and twitch when they say "Twitch." This is war. • • • Have you seen this clip? Have you heard this sound bite? It's a total fabrication. And everyone bought in. Everyone behaved exactly the way he knew they'd behave when he first put it out there. He had it all figured out — again. He had us all figured out — again. Don't expect an apology. This is war, isn't it? Whatever it takes. Political satirist Rick Horowitz is a Milwaukee-based syndicated columnist. Write him at P.O. Box 1231, Poughkeepsie, NY 12602. E-mail address: rickhoro@execpc.com; visit his website at yesrick.com