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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: D.J.Smyth who wrote (34848)	11/8/1997 10:45:00 AM
From: Michael Coley	Read Replies (5) \| Respond to of 58324

RE: A Different Perspective on Increased Competition. It seems like competitors have been popping up left and right lately. Everyone has a new Zip-killer and/or Jaz-killer. But is that necessarily a bad thing for Iomega? Iomega currently dominates the market, with something near 70% of the removable market share (my best guess). SyQuest is probably next with around 10%. The others share the remaining 20%. Who will the newcomers be hurting most? I really don't think it's Iomega. I think it's the smaller competitors and themselves that they will be hurting. Consider this. Iomega and Zip are the names that people know. When the typical consumer makes a removable drive purchase, they are shopping for "Zip" or "one of the others". They might not even know that the others exist, but let's assume that they do. If there are dozens of others to choose from, the choice from that category is harder. Compare this to the last presidental election. Clinton was the man to beat. The competition might have had a chance to beat him if they hadn't divided the votes. But with all of the choices, the competition had no chance. Many people didn't vote for the competition because they know they had no chance. They went with "the standard". That brings up another interesting analogy. "The standard" doesn't have to be better than the competition to win. Some of the competition has better prices, better performance, cheaper media, or more options. But they aren't the standard. My apologies for mixing politics and investing, and for comparing Iomega with Clinton. I hope I've shared an interesting analogy without offending too many people. ;) - Michael Coley - i1.net