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Non-Tech : Foodmaker (Jack-in-the-Box Restaurants) -- Ignore unavailable to you. Want to Upgrade?

To: David Kuspa who wrote (254)	11/9/1997 3:27:00 PM
From: Arnie Doolittle	Read Replies (1) \| Respond to of 338

David, I still own some FM but I'm not adding to my position. I like FM's prospects from here but I like NXTL's & RII's better. In terms of where the current price is relative to where it's been and where it's going, FM is closer to being a market performer, although it's not quite there yet. I have a hard and fast rule that governs my stock selection: I must see the potential for AT LEAST A DOUBLE within 12-18 months. Also I'm a bottom feeder. Add it up, and my stock selections seem to have more risk than many feel comfortable with. "SEEM" is the key word. On FM's advertising front, I hope they don't tinker with the Jack campaign. It's cute, informative, stands out from the pack, and, most importantly, it works. Plus it gives JITB a unique identity that's warm and fuzzy - very important in today's impressionistic society. Arnie