To: AreWeThereYet who wrote (3524 ) 11/10/1997 7:50:00 AM From: coopie Respond to of 4335
OAKT NEWS - Story # 2: Headlines Next Story Pixel Magic Provides Key Image Processor to JetFax for Use in New Line of Multifunction Fax Machines Business Wire - November 10, 1997 07:30 %PIXEL-MAGIC %JETFAX %MASSACHUSETTS %COMED %COMPUTERS %ELECTRONICS %PRODUCT V%BW P%BW Jump to first matched term ANDOVER, Mass.--(BUSINESS WIRE)--Nov. 7, 1997-- Industry Leader Chooses Pixel Magic to Help Bring Affordable Multifunction Peripheral to Market JetFax, an industry leader in multifunction fax machines, has extended Pixel Magic's presence in the digital office equipment market by integrating the Pixel Magic PM-2mc compression processor in its new JetFax M900 Series of multifunction fax machines. Pixel Magic, a leading provider of advanced image processing semiconductors, supplies the digital image compression technology that reduces fax transmission costs while increasing the efficiency and performance of the system. More offices are turning towards multifunction peripherals (MFPs) like the JetFax M900 Series to take advantage of the benefits of an "all-in-one" design. MFPs have significantly lower cost versus separate stand-alone machines and require less desktop space. Pixel Magic's PM-2mc, which serves both the multifunction fax and digital copier markets, solves cost and speed problems that have concerned MFP manufacturers for years. When an MFP sends a fax, the image is typically stored in memory until it is sent over the fax line. If the image requires the entire amount of memory available, the MFP cannot perform additional functions, such as copying, until it has processed the fax. In the past, office equipment manufacturers have eliminated this problem by increasing the amount of memory in the MFPs, so faxing and copying can run simultaneously. Pixel Magic's PM-2mc utilizes JBIG compression, improving the compression ratio 40-180 percent over standard compression, enabling manufacturers to reduce the amount of costly memory necessary for simultaneous transactions. Multifunction peripherals, such as the JetFax M900 Series, have revolutionized the office equipment industry by leveraging the power of digital technology. When used as a copier, an MFP's scanner need only capture the image once for making one copy or 100, significantly reducing wear-and tear and maintenance costs. "We used the Pixel Magic PM-2mc to maximize our performance, particularly with multitasking," said Rudy Prince, JetFax's chief executive officer. "Where other manufacturers use JBIG solely for fax transmissions, we compress every scanned document into JBIG format to get the most use of memory. With our new M920 model, we can scan, print, and fax on two lines simultaneously without any loss of system performance. And for the fastest possible transmission speeds, our M930 model supports Super G3 modem speeds of up to 33.6 Kbps with JBIG compression, making it fully compatible with the new Canon 9000 and Panasonic 880 Super G3 fax machines." The foregoing statements may consist of forward-looking statements that involve risks and uncertainties. These statements may differ materially from actual future events or results. Factors that could cause actual outcome to differ materially from those set forth include, without limitation, the rate of adoption of new technology, market acceptance of the product, competitive pricing actions and marketing programs, among others. For a discussion of such risks, see the company's most recent SEC form 10-K and 10-Q. The Company Founded in 1991, Pixel Magic provides advanced image processing chip technology to OEMs and technology partners in the digital office equipment market worldwide. The company, headquartered in Andover, is a wholly owned subsidiary of Oak Technology Inc. Pixel Magic's expertise in digital image processing technologies is assisting the evolution of the digital office environment. Information on Pixel Magic and its currently available product line can be found on the World Wide Web at: pixelmagic.com . Note to Editors: Pixel Magic is a trademark of Oak Technology Inc. All other product names and company names are mentioned for identification purposes only and may be trademarks of their respective owners. CONTACT: Pixel Magic Don Shulsinger, 508/470-8830 x236 shulsinger@pixelmagic.com or McGrath/Power Public Relations Kevin Toyama, Jonathan Bloom, 408/727-0351 kevin_toyama@mcgrathpowerpr.com jonathan_bloom@mcgrathpowerpr.com