QSound Labs Selected as Sharp's New3D Audio Provider for Home Theatre and Consumer Audio Products
November 11, 1997 09:41 AM
CALGARY, ALBERTA--(BUSINESS WIRE)--Nov. 11, 1997--QSound Labs, Inc. QSNDF Sharp Corporation, one of the world's largest consumer electronics manufacturers, has chosen QSound Labs' QSNDF QSurround (TM) audio technology for its next generation of virtual home theatre and consumer audio products.
The recently signed royalty-based license agreement will provide consumers world-wide, with QSound-enhanced products beginning in 1998. These products will include new lines of mini-component systems and audio receivers for DVD and Pro-Logic home theatre systems.
"Having QSound Labs' 3D Audio technology chosen for all of Sharp's future virtual audio products, is very rewarding," said David Gallagher, President of QSound Labs. "It is a true testament of QSound(R)'s quality and the Company's leadership role in the 3D audio arena."
QSurround is the key enabling technology for playback of DVD multi-channel audio, providing accurate audio positioning from two speakers. It effectively meets the challenge of new multi-channel audio delivery formats and enables decoded Dolby Digital (AC-3), Dolby Pro Logic or MPEG 2 information to be reproduced across the entire range of playback systems. By creating "virtual speakers", QSurround reproduces the full surround sound effect of multi-channel audio so that surround sound encoded movies and music can be enjoyed with only two speakers.
QSurround is certified by Dolby Laboratories Licensing Corporation for both Dolby Pro Logic and Dolby Digital process. It was derived from the efficient QSound (R) algorithm which unlike other 3D audio technologies was developed for playback over loud speakers. By concentrating directly on the target environment; human perception of sound location through two speakers, QSound Labs developed the world's most natural-sounding, effective and inherently efficient positional 3D audio algorithms. The Company has also developed HRTF-based solutions for playback over headphones.
ABOUT SHARP
Headquartered in Japan, Sharp Corporation employs over 66,000 people worldwide. From its foundation in 1912 it has been committed to innovation and quality in order to meet the needs and expectation of each age. Sharp Electronics Corporation, the US sales and marketing subsidiary of Japan's Sharp Corporation offers one of the broadest and most advanced lines of consumer electronics, business products and electronic components. With US sales of $3.4 billion the company has achieved double-digit sales growth for the last five years.
ABOUT QSOUND LABS, INC.
Based in Calgary, Alberta, QSound Labs, Inc. QSNDF serves the home entertainment, PC/multimedia, consumer electronics and professional audio industries. The company's patented 3D audio technologies provide immersive, realistic 3D environments and include positional audio, stereo enhancement and virtual surround sound solutions.
QSound Labs' customers include:
Video game developers/publishers; Activision, Capcom, Electronic Arts, Fathom Pictures, Microsoft, Microprose, Mindscape, Overtime Sports, Psygnosis, and Sega
PC OEMs and manufacturers and consumer electronic manufacturers; Acer, AIWA, AKM Semiconductor, Crystal Semiconductor, ESS Technology, Go-Video, IBM, LG Semicon, LuxSonor, Motorola, OPTI, Samsung, Siemens Nixdorf, Trident, Yamaha and Zoran
Professional audio artists Bryan Adams, Janet Jackson, Luther Vandross, Madonna, Sting, and Roger Waters and the Emmy award winning post production house, West Productions which mixes the popular television shows The X-Files, Millennium, The Practice and Ally McBeal.
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