To: John Rieman who wrote (25002 ) 11/10/1997 12:06:00 PM From: DiViT Respond to of 50808
MOT says "HDTV, Me too!".... Motorola and Sarnoff Form HDTV Coalition; Motorola and Sarnoff to Deliver Semiconductor Solutions for Next Generation Consumer Entertainment Products ÿ 11/10/97 Business Wire (Copyright (c) 1997, Business Wire) ÿ PHOENIX--(BUSINESS WIRE)--Nov. 10, 1997--Consumer electronics OEMs will soon be able to deliver long-awaited products utilizing the revolutionary High Definition Television (HDTV) standard as Motorola Inc. (NYSE:MOT) and Sarnoff Corp. Monday announced a joint initiative to deliver cost-effective semiconductor solutions for HDTV and other consumer entertainment products. Under the multi-year agreement, Motorola's Semiconductor Products Sector will license Sarnoff's groundbreaking digital television research and technology. Sarnoff will also provide Motorola with extensive design assistance and product development resources. Sarnoff is a leader in technology development and standards setting for HDTV in the consumer electronics industry. Three semiconductor solutions are already in development through the alliance: a digital Standard Definition Television (SDTV) chipset for affordable, entry-level television sets providing digital display quality and a movie-style aspect ratio; a converter-box chipset solution to allow today's analog televisions to display SDTV signals; and a functionally robust chipset solution for HDTV sets delivering five times the picture resolution of SDTV. All three solutions include six-channel Dolby(TM) Surround Sound. Development boards for SDTV chipset solutions will be available in Q1, 1998. The HDTV chipset is slated for Q4. Additional products under consideration will target both the DVD video disk and Digital Video Camcorder markets. Dataquest forecasts that the global market for HDTV-related semiconductors will be $718 million by 2002. "We are committed to leading the transition to digital television and HDTV," said Rob Baxter, vice president and general manager of Motorola's Advanced Digital Consumer Division. "This relationship with Sarnoff enables us to develop cost-effective reference platforms and systems solutions that will position our customers for success in this emerging market." "Our collaboration with Motorola is a key milestone in Sarnoff's effort to make HDTV a reality," said Dr. James E. Carnes, president and chief executive officer of Sarnoff Corp. "Motorola's capabilities and experience in consumer electronics and its unmatched reputation for quality technology make it the ideal partner for Sarnoff in this effort." The move further solidifies Motorola's leadership position in supplying semiconductor products to the consumer electronics industry. Both companies believe that the tremendous leaps in picture and sound quality, and multimedia capabilities ultimately enabled through HDTV will yield significant consumer demand leading to strong market and product development potential. In addition, this new digital technology will enable new types of interactive capabilities like surfing the Web, electronic shopping and video conferencing -- via television. "Next-generation consumer electronics technology will deliver much more than better picture and sound quality. This is also a significant opportunity to take communications and interactive multimedia to the next level," said Carlos Genardini, vice president and general manager for Motorola's Consumer Systems Group. "These digital television solutions will truly unite consumer entertainment with computing, leveraging Motorola's PowerPC(TM) and M.CORE(TM) processors. We believe we can provide the ideal solutions for the future of consumer entertainment -- delivering performance, scalability and easy implementation at a realistic price point." Sarnoff Corp. creates and commercializes electronic, biomedical and information technology. Founded in 1942 as RCA Laboratories, Sarnoff has been a wholly-owned, for-profit subsidiary of SRI International since 1987. Building on decades of innovation that include the development of color television and the liquid-crystal display, Sarnoff now works for a wide variety of industry and government clients to develop and improve specific technologies that will help change the world. A key element of the company's overall strategy is the founding of new companies that bring its technologies to market. Eleven such companies are in various stages of development. With 1996 worldwide sales of $7.9 billion, Motorola's Semiconductor Products Sector is committed to enabling its customers' success by providing systems solutions, processes and services to anticipate and respond to changing technologies and market dynamics. As the largest U.S.-based, broad-line semiconductor supplier, the Sector delivers global resources, product design and development expertise and the highest-quality technology solutions to its customers. Motorola semiconductors power automobiles, communications and computing systems, and millions of other consumer products. In the global marketplace, Motorola also is one of the leading providers of wireless communications, advanced electronic systems, components and services. Major equipment businesses include cellular telephone, two-way radio, paging and data communications, personal communications, automotive, defense and space electronics, and computers. Corporate sales in 1996 were $28 billion. For additional information, please visit Motorola's Website at: mot.com NOTE TO EDITORS: M.CORE is a trademark of Motorola. PowerPC is a trademark of International Business Machines Corp. and is used by Motorola Inc. under license therefrom. All other trademarks are property of their respective companies. CONTACT: Motorola Inc., Phoenix Angela Hatfield, 602/952-3856 Fax: 602/952-4067 rvnc10@email.sps.mot.com or Sarnoff Corp., Princeton Tom Lento, 609/734-3178 Fax: 609/734-2040 tlento@sarnoff.com 08:11 EST NOVEMBER 10, 1997