Impressive Third Quarter performance! 
  November 12, 2010 04:00 PM Eastern Time 
  Kingold Jewelry Reports Third-Quarter Results
  Revenue of $169.7 Million 81.1% Higher Year over Year
  Net Income of $5.2 Million 135.1% Higher Year over Year
  WUHAN CITY, China--(BUSINESS WIRE)--Kingold Jewelry, Inc. (NASDAQ: KGJI), one of the leading manufacturers of 24-carat gold jewelry in China, today announced financial results for the third quarter of 2010, marked by significant gains in net sales, net income and earnings per share.
  Net sales increased 81.1% to $ 169.7 million for the three months ended September 30, 2010, compared to $ 93.7 million for the three months ended September 30, 2009. Net income attributed to common stockholders increased to $ 5.2 million as compared to $2.2 million for the third quarter of 2009, an increase of 135.1%. Earnings per share increased to $ 0.12 per share (diluted) as compared to $ 0.07 per share (diluted), for the third quarter of 2009.
  The increase in net sales was primarily driven by the Company’s increased working capital which has allowed it to take advantage of the surge in demand for the items it manufactures. In addition, the Company has also expanded its business operations into additional geographic areas which has broadened sales opportunities.
  Net sales increased 76% to $ 338.1 million for the nine months ended September 30, 2010, compared to $ 192.0 million for the nine months ended September 30, 2009. Net income attributed to common stockholders increased to $13.5 million, or $ 0.31 per share (diluted), as compared to $ 5.8 million, or $ 0.17 per share (diluted), for the first nine months of 2009. Cash and cash equivalents for the period ended September 30, 2010 was $ 9.48 million, recognizing a net increase of $1.52 million, or 19.1%, from $7.96 million at December 31, 2009.
  Kingold’s third quarter results are summarized below. INCOME STATEMENT DATA (UNAUDITED) 	  			  				 			For the three months ended 			For the nine months 			September 30, 			ended September 30, 			2010 			2009 			2010 		2009 											  NET SALES 		$ 	169,706,497 		$ 	93,703,615 		$ 	338,062,808 	$ 	192,036,951 											  GROSS PROFIT 	$ 	8,637,128 		$ 	3,628,217 		$ 	21,655,775 	$ 	9,602,722 											  INCOME FROM OPERATIONS 	$ 	7,595,762 		$ 	3,216,739 		$ 	19,427,028 	$ 	8,395,600 											  NET INCOME ATTRIBUTABLE TO 	$ 	5,247,571 		$ 	2,231,733 		$ 	13,500,482 	$ 	5,755,918 COMMON STOCKHOLDERS 									 											  EARNINGS PER SHARE - DILUTED 	$ 	0.12 		$ 	0.07 		$ 	0.31 	$ 	0.17 	  	  		 BALANCE SHEET DATA (2010 UNAUDITED, 2009 AUDITED) 				   		  		
  September 30, 2010 					
  Decmeber 31, 2009 									  									  TOTAL ASSETS 	
    	
  $ 	79,517,765 				$ 	62,327,038 STOCKHOLDERS' EQUITY 	
    	
  $ 	65,643,561 				$ 	50,823,356 					  			 KINGOLD JEWELRY INC. (FORMERLY ACTIVEWORLDS CORP.) CONDENSED CONSOLIDATED BALANCE SHEETS (UNAUDITED)   										 										  								September 30, 		December 31, 								2010 		2009 								  		 
  ASSETS 										  CURRENT ASSETS 									 	Cash and cash equivalents 			$ 		9,484,044 	$ 	7,964,120 	Restricted cash 						- 		1,462,587 	Accounts receivable 						334,749 		485,399 	Inventories 							50,660,556 		31,756,009 	Other current assets and prepaid expenses 				455,536 		101,189 	Deferred offering costs 						125,994 		- 	Value added tax recoverable 					4,287,164 		5,792,014 		Total Current Assets 					65,348,044 		47,561,318 										  PROPERTY AND EQUIPMENT, NET 					13,525,483 		14,126,950 										  OTHER ASSETS 									 	Other assets 							144,280 		141,198 	Intangible assets, net 						499,958 		497,572 		Total other assets 					644,238 		638,770 TOTAL ASSETS 					$ 		79,517,765 	$ 	62,327,038 										 
  LIABILITIES AND STOCKHOLDERS' EQUITY 										  CURRENT LIABILITIES 								 	Accounts payable 				$ 		- 		- 	Short term loans 				$ 		8,967,055 	$ 	8,775,522 	Other payables and accrued expenses 					1,375,197 		368,196 	Income tax payable 						2,004,715 		1,347,295 	Other taxes payable 						61,757 		192,415 	Value added tax payable 						- 		- 		Total Current Liabilities 					12,408,723 		10,683,428 										  COMMITMENTS AND CONTINGENCIES 					- 		- 										  STOCKHOLDERS' EQUITY 								 	Preferred stock, $0.001 par value, 500,000 shares 						 		authorized, none issued or outstanding 						 		as of September 30, 2010 and December 31, 2009 			- 		- 	Common stock $0.001 par value, 100,000,000 shares 						 		authorized, 42,343,073 and 41,766,404 shares issued and outstanding 				 		as of September 30, 2010 and December 31, 2009, respectively 		42,343 		41,766 	Additional paid-in capital 						31,076,541 		31,077,118 	Retained earnings 								 	Unappropriated 						29,108,122 		15,669,257 	Appropriated 						940,528 		878,911 	Accumulated other comprehensive income 				4,476,027 		3,156,305 		Total Stockholders' Equity 				65,643,561 		50,823,356 										  	Noncontrolling interest 						1,465,482 		820,254 		Total Equity 						67,109,042 		51,643,610 TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY 		$ 		79,517,765 	$ 	62,327,038
  ABOUT KINGOLD JEWELRY
  Kingold Jewelry, Inc. (NASDAQ: KGJI - News), centrally located in Wuhan, was founded in 2002 and today is one of China's leading designers and manufacturers of 24K gold jewelry sold by weight. The Company sells both directly to retailers and through major distributors across China. Kingold has received various industry awards and has been a member of the Shanghai Gold Exchange since 2003.
  Forward-Looking Statements
  Statements included in this press release include forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that are based upon current expectations that involve risks and uncertainties, such as our plans, objectives, expectations and intentions. Actual results and the timing of events could differ materially from those anticipated in these forward-looking statements as a result of a number of factors, including those set forth under the Risk Factors, Cautionary Notice Regarding Forward-Looking Statements and Business sections in the Company's filings with the Securities and Exchange Commission. We use words such as "anticipate," "estimate," "plan," "project," "continuing," "ongoing," "expect," "believe," "intend," or similar expressions, variations of those terms or the negative of those terms to identify forward-looking statements. The forward-looking statements specified in the following information have been compiled by our management on the basis of assumptions made by management and considered by management to be reasonable. Our future operating results, however, are impossible to predict and no representation, guaranty, or warranty is to be inferred from those forward-looking statements.
  The assumptions used for purposes of the forward-looking statements specified in the following information represent estimates of future events and are subject to uncertainty as to possible changes in economic, legislative, industry, and other circumstances. As a result, the identification and interpretation of data and other information and their use in developing and selecting assumptions from and among reasonable alternatives require the exercise of judgment. To the extent that the assumed events do not occur, the outcome may vary substantially from anticipated or projected results, and, accordingly, no opinion is expressed on the achievability of those forward-looking statements. No assurance can be given that any of the assumptions relating to the forward-looking statements specified in the following information are accurate, and we assume no obligation to update any such forward-looking statements. 
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