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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: FJB who wrote (102905)	9/12/2010 2:30:43 PM
From: Cogito	4 Recommendations Read Replies (1) \| Respond to of 213173

>>Well, fill us in. What are MAC margins? Please show us a link where they break this out.<< As you know, Apple doesn't break out those numbers, any more than Dell or HP does. One thing I know is that things like iPod Shuffles and Nanos carry margins in the 20% range, or slightly below. So that affects the overall gross margin. We can only surmise what the profit margins are on computers. But we know they are higher than the competition's. I don't think you can reasonably make the case that Apple has been forced to meaningfully reduce their profit margins on computers because of lower priced competition. I mean, they haven't introduced a four hundred dollar desktop yet, have they? They even recently raised the price of the entry-level Mini. But maybe you'll feel comfortable agreeing with my statement if I modify it slightly. How's this: Apple's profit margins are the envy of the computer industry.