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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?


To: Doren who wrote (102916)9/12/2010 4:45:01 PM
From: Cogito  Respond to of 213173
 
I think you're right.



To: Doren who wrote (102916)9/13/2010 8:48:02 AM
From: slacker711  Respond to of 213173
 
I can't imaging that dropping the price by $20, $30 or even $40 would matter a bit to iPhone buyers or attract Android buyers.

The upfront pricing on a handset matters far more than it should from an economic standpoint. Yes, it is a tiny fraction of the total cost of ownership, but consumers dont seem to give that much thought.

Just as an example, an extra $50 or $100 upfront shouldnt impact consumers decision very much, and yet Apple has destroyed the market for handsets above $200. You can sell a high-end Android handset for $199 but good luck if the price is $250 or $299.

So yes, I do believe that lowering the upfront price on the latest and greatest iPhone would impact demand.

Slacker