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Strategies & Market Trends : Greater China Stocks -- Ignore unavailable to you. Want to Upgrade?

To: GUSTAVE JAEGER who wrote (7206)	10/20/2010 8:10:02 PM
From: Julius Wong	Read Replies (1) \| Respond to of 8334

Facebook Game Makers Kabam, Zynga Turn to China for Development By Bloomberg News Oct. 21 (Bloomberg) -- Facebook Inc. game developers Kabam and Zynga Game Network Inc. said they will increasingly turn to Chinese software designers to make games for the website, tapping engineering talent in the Internet’s largest market. Kabam, maker of the Facebook game “Kingdoms of Camelot,” set up a Beijing studio in May that has two unannounced titles under development, as many as are in progress at the company’s U.S. studios, Andy Lee, Asia managing director for Redwood City, California-based Kabam, said in an interview yesterday. Zynga, maker of the “FarmVille” and “Mafia Wars” games on Facebook, said it wants to harness China’s faster pace of innovation. “China is very important to us,” Lee said. “We see ourselves aggressively expanding in the region with multiple studios in China. This is a large part of our international strategy, and my task is to manage that growth.” The Asian nation has the world’s biggest Internet market by users, with 420 million online, creating a large base to stimulate the development of talented software designers, Lee said. After becoming the largest exporting nation making computers, toys and clothes sold at Wal-Mart Stores Inc. outlets, China is moving into software development as the Internet’s center of gravity shifts to the country. “China is moving up the value chain from low-margin, high- volume manufactured goods into the realm of design,” said Duncan Clark, chairman of Beijing-based technology consultant BDA China Ltd. “The value is in design, and that is where China wants to head.” Read more noir.bloomberg.com