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To: M. Marquette who wrote (555)11/11/1997 1:27:00 AM
From: Bill Harmond  Respond to of 3183
 
A little reality check...

Yahoo! has achieved the single largest audience on the Web and serves an average of 50 million page views per day (as of September 1997). In addition, users spend more than twice as much time at Yahoo! than aol.com and more time than at Netscape or any other navigational guide (Media Metrix: The PC Meter Company, September 1997), providing advertisers an unparalleled platform to effectively reach consumers.

Yahoo! is consistently ranked the No. 1 search and navigational guide among business and household audiences in the United States (Media Metrix, September 1997). The service provides advertisers with a growing audience of users internationally with its popular sites outside the United States in Japan, France, Germany, the UK/Ireland, Asia, Korea, Singapore, Australia & New Zealand, Canada, Norway, Denmark and Sweden.

...As the first online navigational guide to the Web, www.yahoo.com is the single largest guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet.


biz.yahoo.com