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To: John who wrote (1119)11/10/1997 8:51:00 PM
From: Coy Lynn Gullett  Respond to of 2319
 
Study says game industry will reach $11.6
billion in 2001
by Robert Mayer

Cowles/Simba Information, a market intelligence and forecasting
company, has published a research report predicting that the market for
interactive entertainment will grow to $11.6 billion in 2001. That would
represent a 112.9 percent increase from the $5.5 billion in 1997.

The 170-page "Interactive Entertainment 1998: Sizing the Market for
Games and Recreation" report, which can be ordered from the
company's Web site for $1,295, says growth in new technologies such as
DVD ROM and online games will represent $3.4 billion in sales by 2001.

"The online games and DVD ROM segments will contribute significantly
to the industry's growth during the next several years as more consumers
go online and DVD drives become standard on every PC," said report
author Jennifer Doyle. "Online games services, in particular, will be driven
by growth in advertising revenue."

The report tracks five industry segments, PC CD ROM, Console CD
ROM, online games services, Internet TV, and DVD ROM.

cdmag.com

Coy