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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Linda Kaplan who wrote (6249)	11/11/1997 8:59:00 AM
From: Jon Tara	Read Replies (3) \| Respond to of 213173

Linda, I am not particularly impressed with Apple's online store. I have to admit I'm not an Apple user, though. But the online catalog didn't seem to "draw me in". What I saw were some side-by-side "good, better, best" (like an old Sears catalog) systems whose pricing seemed unattractive to me as a PC user. I was expecting to be able to "build an Apple", which had some interest to me, since I DON'T use Apples and was curious about the options, etc. I guess the "build an Apple" option must be there somewhere, but it was not readily apparent. And I suppose the features were described on those "good, better, best" pages, but I didn't want to bother reading the fine print. And there WAS a tiny link for "more information" or "details" or such, but it just didn't say "click meeeeeee, please!" :) Somehow, I was expecting something flashy - say, using Java (or even better Javascript - Javascript, ironically, does most of this kind of stuff faster than Java...) to show a transparent Apple, with the selected options popping in and out as they were added or deleted. If there's something like that there, like I said, the design didn't "draw me in" and I never stumbled across it. Nor am I at all impressed with WebObjects - it is a pig. (I've been involved in a big WebObjects development project.) Apple's site seemd to move along at a pretty good clip, though, so I suspect they have installed some pretty big iron (ironically, probably really big Sun boxes) to get it to run that fast. Again, the only news out of yesterday that matters is the news getting the least airplay - that Apple appears to be moving toward profitability. The rest is desparate sabre-rattling designed to attract attention. It may have attracted attention, but once the crowd saw what the "big deal" was, they yawned and left.