To: TobagoJack who wrote (68336 ) 3/23/2012 6:25:52 AM From: elmatador 1 Recommendation Respond to of 217901 Dubai is back, Mr. TJ! with the same... $1bn football theme park By Miles Johnson in Madrid Real Madrid has lent its name to a $1bn theme park being planned on an artificial sand island in the United Arab Emirates in the latest brand extension by a football club. Unveiled at a presentation featuring manager José Mourinho and director of football Zinedine Zidane, the Real Madrid Resort Island will be opened in 2015 as part of the emirate of Ras Al Khaimah’s efforts to boost tourism. The resort, which the club said would feature the world’s first stadium to open out on to the sea , as well as a Real Madrid museum and youth training academy, is expected to attract 1m visitors in its first year. It will also feature hotels and a marina. “This is a strategic project for both Ras Al Khaimah and Real Madrid,” said Louis-Armand de Rouge, chief executive of the project, who referred to it as “Sportainment”. “There are already many high-profile people in the region invested in football, but not in this way. I think this is a unique project.” Mr De Rouge did not say who was providing the cash for the project, owing to confidentiality clauses, but he said that some regional sovereign wealth funds, as well as money from outside the UAE, would be involved. Real Madrid, which has a squad including some of the sport’s best-known stars, says it has an estimated 300m fans globally, with more than half of these based in Asia. The Spanish league leaders have ranked top of the Deloitte Football Money League for the past seven seasons, generating revenues in the 2010-11 season of €479.5m, outpacing the club’s bitter rival Barcelona, which came second with revenues of €450.7m. Florentino Perez, the club’s president and chairman of the construction group ACS, pioneered the so-called “galactico” policy of breaking transfer fee records to sign star players, which in turn boosted revenues for shirt sales and other club products. “This is a decisive and strategic step that will strengthen our institution in the Middle East and Asia,” he said