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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Phillip C. Lee who wrote (6282)	11/11/1997 5:49:00 PM
From: Goetz	Read Replies (1) \| Respond to of 213173

<I believe Apple is on the right track to sell directly thru Internet, as well as from retailers, in which Apple could reduce inventory and increase forecast accuracy.> Ditto, esp. on the forecast side of it. They should be able to collect much better data, than what they have through current channels. Things would even look better if they opened spin-offs of the new cyber-store in the non-US markets in the close future and if they do something aggressive about pricing there as well. I don't know about Japan (the reason for the decline there could just be their general low consuming), but if the 'dollar-uplift' on Apple systems outside the U.S. is as large as here in Germany, then there is zero incentives for consumers to be new Apple customers. I almost have tears in my eyes comparing a G3/233 priced at $2,000 to the 5,600 DM ($3,200) that it is expected to cost here. Of course any localisation costs a wee extra, but the WinTel folks sell their systems with localized keyboards/manuals, too, much more competitive to the U.S. prices. Being new to the thread, I hope I haven't violated any 'talk-iquette'. I enjoy the wisdom and the fever in here :-) BTW: count me in among the 'longs'. Goetz.

To: Phillip C. Lee who wrote (6282)	11/11/1997 6:57:00 PM
From: BenYeung	Respond to of 213173

Well, your right about the internet sales Tuesday November 11, 6:04 pm Eastern Time Company Press Release SOURCE: Apple Computer Inc. Apple's On-Line Store Sells Half a Million Dollars in First 12 Hours CUPERTINO, Calif., Nov. 11 /PRNewswire/ -- Apple Computer, Inc. (Nasdaq: AAPL - news) today reported that its new on-line Apple Store received over 4.4 million ''hits'' and booked over $500,000 of orders during its first 12 hours of operation. The e-doors to the Apple Store (www.store.apple) were first opened at noon PST yesterday. ''We're thrilled by this immediate customer response to our Apple Store and new G3 computers,'' said Steve Jobs, Apple's interim CEO. ''Apple is really 'thinking different' about the way we do business.'' Apple's new G3 computers have significantly better price-performance than the newest Pentium II based computers, and are built-to-order to exact customer specifications for those customers ordering through Apple's new on-line store. The Apple Store is part of the company's new distribution strategy of combining direct sales over the Internet alongside its expert resellers to give Apple customers greater choice in how they shop for and buy their computers. Apple's recently announced partnership with CompUSA, the nation's largest computer reseller, is also a key part of this new strategy. Apple Computer, Inc. ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the 1980s with the Macintosh. Apple is now recommitted to its original mission to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons, and consumers in over 140 countries around the world.