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Technology Stocks : COMS & the Ghost of USRX w/ other STUFF -- Ignore unavailable to you. Want to Upgrade?

To: Bill Ulrich who wrote (9014)	11/11/1997 7:54:00 PM
From: Glenn D. Rudolph	Respond to of 22053

Apple's On-Line Store Sells Half a Million Dollars in First 12 Hours PR Newswire - November 11, 1997 18:04 AAPL %CPR %MLM %PDT V%PRN P%PRN CUPERTINO, Calif., Nov. 11 /PRNewswire/ -- Apple Computer, Inc. (Nasdaq: AAPL) today reported that its new on-line Apple Store received over 4.4 million "hits" and booked over $500,000 of orders during its first 12 hours of operation. The e-doors to the Apple Store (www.store.apple) were first opened at noon PST yesterday. "We're thrilled by this immediate customer response to our Apple Store and new G3 computers," said Steve Jobs, Apple's interim CEO. "Apple is really 'thinking different' about the way we do business." Apple's new G3 computers have significantly better price-performance than the newest Pentium II based computers, and are built-to-order to exact customer specifications for those customers ordering through Apple's new on-line store. The Apple Store is part of the company's new distribution strategy of combining direct sales over the Internet alongside its expert resellers to give Apple customers greater choice in how they shop for and buy their computers. Apple's recently announced partnership with CompUSA, the nation's largest computer reseller, is also a key part of this new strategy. Apple Computer, Inc. ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the 1980s with the Macintosh. Apple is now recommitted to its original mission to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons, and consumers in over 140 countries around the world. NOTE: Apple, the Apple logo, Macintosh, Power Macintosh, and PowerBook are registered trademarks of Apple Computer, Inc. Additional company and product names may be trademarks or registered trademarks of the individual companies and are respectfully acknowledged. SOURCE Apple Computer Inc. /NOTE TO EDITORS: For additional information visit Apple's website (http://www.apple.com/source/), call Apple's Media Helpline at 408-974-2042, or contact David Krane at our PR agency, Niehaus Ryan Group, Inc., 650-827-7081./ /CONTACT: Katie Cotton, 408-974-7269, or katiec@apple.com, or Rhona Hamilton, 408-974-6439, or hamilton@apple.com, both of Apple Computer, Inc./ /Web site: apple.com (AAPL)