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To: Peter V who wrote (25116)	11/11/1997 8:58:00 PM
From: Chemsync	Respond to of 50808

[CUBE Customer Gets Prime Slot] Chinese VCD Maker is Biggest TV Ad Spender November 11, 1997 (BEIJING) -- A leading Chinese VCD maker has offered RMB210 million (US$25.3 million) to purchase what will be China's most expensive television advertising slot in 1998. In public bidding, the Guangdong Idall Electronics Co., Ltd. outbid 124 other companies to win a five-second daily primetime advertising slot for one year on China Central Television Station's (CCTV) channel 1. The Guangdong enterprise also has the right to air a number of ads on other CCTV channels, which is RMB130 million higher than the bidding floor price of RMB80 million. This is the first time in China that primetime advertising slots were offered by public bidding. Other primetime advertising slots will be offered by private bidding. CCTV is the only television station broadcasting to the whole country. In 1996, China's TV ad turnover reached RMB9.7 billion, more than a third of which came from the station. China's primetime viewing hours are from 7 p.m. to 8 p.m., when popular programs as well as news and weather forecasts attract more than 400 million viewers. The bidding for the primetime advertising slot has attracted widespread public attention. In the biddings for the last three years, purchasers were all China's liquor distilleries. The 1996 winner, Qinchi Distillery of Shandong province, set an ad record of RMB320 million for 1997. However, from this bidding, distilleries are banned from bidding in line with government controls on liquor ads. (Xinhua News Agency)

To: Peter V who wrote (25116)	11/11/1997 8:58:00 PM
From: John Rieman	Read Replies (1) \| Respond to of 50808

Cable can still delay digital, or can they?????????????????????????? ijumpstart.com Window of Opportunity: Go Digital While DBS Guys Gaze at Voids in the Sky <Picture><Picture><Picture> Cable's digital window of opportunity continues to widen as some of its DBS competitors are forced to watch satellites worth $500mln+ go unused because of technical problems or lack of permission to use them. EchoStar's [DISH] Charlie Ergen isn't anywhere close to getting D.C. approval to use his EchoStar III bird to offer local broadcast nets, and the MSO-controlled PrimeStar admits it doesn't have a clue to what's causing power problems to the Tempo satellite that the company was hoping to use to switch to high-power service in '98. EchoStar and PrimeStar delays may give MSOs more time to go digital before DBS becomes a serious threat, but cable's satellite friends aren't about to crumble financially, analysts say. A likely scenario for Ergen: use EchoStar III to offer foreign- language nets as planned, and lease transponders slotted for broadcast net transmission to other providers if regulators continue to balk at the local issue. But PrimeStar is in a tougher situation, says Carmel Group analyst Jimmy Schaefler. The company is running out of high-power options because of the Tempo problem coupled with the uncertainty of whether FCC and Justice will approve transfer of News Corp's [NWS] transponders at 110 degrees. "It's vitally important for PrimeStar to move to some form of high power within the next year," says Schaefler.

To: Peter V who wrote (25116)	11/12/1997 12:11:00 AM
From: mitchell finegold	Respond to of 50808

LEAPS,CONVERTABLE BOND,WTS, EMPOYEE OPTIONS,ETC WOULD HAVE UNTIL THE EXCHANGE TIME TO EXERSIZE . YOU CANT HAVE AN ITEM TO CONVERT OR SELL IF THE ENTITY DOESNT EXIT,WHICH WOULD HAPPEN UPON MERGER DATE---------THUS A LEAP HOLDER WOULD LOSE A LOT OF PREMIUM BASED ON TIME,BUT WOULD NOW HAVE A FLOOR BASED ON MERGER PRICE LESS TIME TO EXECUTION