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Strategies & Market Trends : Value Investing -- Ignore unavailable to you. Want to Upgrade?

To: Shane M who wrote (40680)	12/17/2010 5:59:57 PM
From: Dan Meleney	Respond to of 78667

Phone as payment tool...perhaps the best investment will be in the firms writing the security software for this process. Perhaps they'll combine this with a thumbprint for security. Interesting to consider where this may go.

To: Shane M who wrote (40680)	12/17/2010 9:28:16 PM
From: Jurgis Bekepuris	Read Replies (2) \| Respond to of 78667

Phone payments: users may want it - only if it's painless and secure though! The big problem with adoption is point-of-sale infrastructure. It's difficult to persuade retailers to add anything at the POS. Look how chip cards failed in US and that was perhaps smaller change than phones. How often have you used Blink, Paypass or Paywave? Almost nobody even heard about them even though they are Chase's, MasterCard's and Visa's technologies. Europe and I think Japan are somewhat better about this, but retailer adoption is the real threshold for any pay innovation. Companies have tried to push phone payments for almost ten years now with very little success. It might be that some app on iPhone will break the market someday, but I wouldn't hold my breath for massive adoption.