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To: Glenn Holbert who wrote (25137)	11/12/1997 9:17:00 AM
From: Maya	Read Replies (1) \| Respond to of 50808

Wednesday November 12, 8:31 am Eastern Time Company Press Release LA Vision Morphs into Dazzle Multimedia FREMONT, Calif.--(BUSINESS WIRE)--November 12, 1997--LA Vision, the leading provider of affordable personal video computing products today announced that the company has changed its name to Dazzle Multimedia. The company's products, Dazzle and Snazzi, are based on the MPEG-1 standard which allows the highest quality, full motion video to be captured, edited and placed into popular Windows applications in seconds. ''Our new name better reflects the company's goal to bridge the chasm between the consumer's personal computer and entertainment media like video camcorders, television, VHS, Video CDs and DVD,'' said David Taylor, President of Dazzle Multimedia. ''In the few months since we launched Snazzi and Dazzle the response has been absolutely incredible. We've shipped every unit we've manufactured, we've received rave reviews and the number of major distributors and retailers carrying our products has more than tripled.'' The company also announced that they are relocating the corporate headquarters effective November 24, 1997 to 45778 Northport Loop West in Fremont, California to accommodate their fast pace of growth. About Snazzi and Dazzle Dazzle and Snazzi allow home and business users to add true digital quality, full motion video to their favorite Windows 95-based entertainment and business applications to create full-screen movies and multimedia projects quickly and easily. Users can record their videos on CDs and play them back on their DVD, CD-ROM or video CD players. The company's solutions are based on the MPEG (Motion Pictures Expert Group) international standard which has been adopted by industry leaders such as Microsoft, IBM, DEC, Sony and Hitachi. MPEG-1 has been adopted by the personal computer, consumer electronics, and broadcast industries because it provides superior quality video across an almost infinite range of applications. Snazzi and Dazzle capture video at a ''TV quality'' 30 frames per second, so what users see on the screen doesn't reflect the typical ''herky jerky'' frame rates often seen with other products using proprietary formats. These video files can then be played back at full screen resolution with exceptional quality. Dazzle is an easy to install 5.25'' x 3'' external adapter that snaps directly onto a computer's external parallel port in seconds. Snazzi is a PCI add-in card designed to provide more extensive features for power users including advanced editing and video ''edit to tape'' capabilities. Both products use a friendly five button on-screen software control panel that's easier to use than the typical TV remote control. Users can preview and see recorded images instantly. Both products allow users to capture video and snapshots from any video source including a camcorder, VCR, TV, laserdisc or DVD. Finished video and multimedia projects can be stored on hard drives or on removable media or sent to others via the Internet. And Snazzi and Dazzle offer the highest video compression rates available -- approximately 200 times -- so recorded videos won't consume a large amount of disk space and they can quickly and easily travel over the Internet without degrading image quality or taking a long time to download. Unlike other solutions, people receiving video don't need special software or equipment to view these images on their computers. Microsoft has adopted MPEG-1 as its video standard and enabled playback via Windows 95's ActiveMovie. Anyone using a Windows 95 PC can receive a still or a video clip via CD, diskette, or e-mail and can view the movie by simply clicking on the file. Macintosh users can receive and play these MPEG files using QuickTime. Products based on other formats such as MJPEG require that both the sender and the recipient use their non-standard products for playback. Dazzle has a suggested retail price of $299 and Snazzi's suggested retail price is $399. About Dazzle Multimedia Dazzle Multimedia, a privately-held company with headquarters in Fremont, Calif., develops and markets personal video computing products that let the mainstream user quickly and easily capture, edit, manage and communicate full motion video and still images. The company's products, Dazzle and Snazzi, are based on the MPEG-1 standard which provides the highest quality video and allows for seamless integration of stills and videos into popular Windows applications. Dazzle Multimedia leverages technology from Digital Equipment Corporation (NYSE:DEC - news) and C-Cube (NASDAQ:CUBE - news). Dazzle Multimedia is located at 45778 Northport Loop West, Fremont, CA 94538. Dazzle Multimedia can be reached at (888) 436-4348, (510) 623-5880, or via fax at (510) 623-5894 or via the Internet at dazzlemultimedia.com -0- Note to Editors: Dazzle Multimedia, Snazzi and Dazzle are trademarks of Dazzle Multimedia. More Quotes and News: C-Cube Microsystems Inc (Nasdaq:CUBE - news) Digital Equipment Corp (NYSE:DEC - news) Related News Categories: computer hardware, computer peripheral, computers