To: Drygulch Dan who wrote (6979 ) 12/29/2010 5:34:05 PM From: E_K_S 1 Recommendation Respond to of 34328 The top dividend aristocrats by yield in the Household and Personal Products industry. Company Trailing 5-Year Div. Yield Growth Rate Clorox (NYSE: CLX) 3.4% 13.4% Kimberly-Clark (NYSE: KMB) 4.2% 8.1% Procter & Gamble (NYSE: PG) 3.0% 11.7% Kimberly-Clark Corporation a great dividend achiever, They manufacture diapers under various brand names, including Huggies, Pull-Ups, Little Swimmers, GoodNites, Kotex, Lightdays, Depend, and Poise. Adult diapers now designed for aging Baby Boomers ( examiner.com ) You're not going to want to hear this, but at some point some Baby Boomers are going to age into health situations that make them incontinent. And Kimberly-Clark is ready for them. The company, which makes the Depend brand of adult diapers, has designed a new line specifically with the Baby Boomer in mind. The company believes that people who suffer from incontinence want normalcy and they want discretion. As Boomers enter the category they're going to want both. While the number of incontinent Baby Boomers is few, the company recognizes there are Boomers, specifically women, who are experiencing incontinence. According to the National Women’s Health Resource Center, of the 40 million Boomer women, 33 percent, or 13 million, experienced stress urinary incontinence in 2007. Brandweek did a story on the growing trend of Boomer incontinence and noted that many companies are stepping up their creation and marketing of adult diapers geared toward the aging generation. According to Brandweek, Companies like Kimberly-Clark and Tena—and even food manufacturers like ConAgra Foods and PepsiCo’s Frito-Lay—have recognized the growing influence and power of the nation’s more than 70 million baby boomers. Ad spending in the category, too, has jumped 17.6 percent from $34 million in 2008 to $40 million in 2009, excluding online, according to Nielsen numbers cited by Brandweek. ================================================================== Both PG & CLX have a better 5 year growth rate but KMB may be a better bet for growth in the future w/ the baby boomers aging. Disclosure: I own KMB. EKS