To: coopie who wrote (25174 ) 11/12/1997 4:19:00 PM From: John Rieman Respond to of 50808
Cube customer launches partner program............................ Vela Research Launches Vela Partners Program; Resellers and Integrators Now Have Access to Leading Video Compression Products Through Aggressive VAR Program Business Wire - November 12, 1997 09:00 %VELA-RESEARCH %MASSACHUSETTS %COMED %COMPUTERS %ELECTRONICS %INTERACTIVE %MULTIMEDIA %INTERNET V%BW P%BW ------------------------------------------------------------------------ Jump to first matched term ST. PETERSBURG, Fla.--(BUSINESS WIRE)--Nov. 12, 1997--Vela Research Inc., a leading provider of video compression products for the cable and broadcast industries, today announced the Vela Partners Program, a partnership allowing resellers and integrators across the country to access Vela's cutting-edge video compression products. The Vela Partners Program is aimed at cutting-edge video distribution companies that specialize in selling, training and servicing video solutions and broadcast products to large corporate clients as well as local area video production companies, schools, governments and small end users. Vela's outreach to these specialized outlets is designed to support an active community of MPEG users through customized programs and specific services. The program is targeted at video compression resellers and integrators, who will provide customized, localized technical support to broadcasting and cable companies. In turn, Vela's leading-edge video compression products are now available to an even wider audience. Vela will support the VAR sales efforts with an aggressive marketing program, including organized tradeshows and sales seminars, and funding for direct mail campaigns as well as advertising in local industry-related publications. Additionally, Vela will offer its guaranteed price protection, product discounts and the advantages of a co-op marketing fund. "VTA chose to be a part of Vela's Partners Program because we know its MPEG video compression encoding and decoding products are top-of-the-line. We are highly selective in who we choose to partner with. Vela's products will give us a competitive edge in the marketplace," said Glenn Martin, director of sales for Video Tape Associates (VTA), a leading digital and non-linear editing, and film transfer company based in Atlanta, Ga. VTA is one of the charter members of Vela's Partners Program. "With its broad product set -- including encoders, decoders and video solutions -- Vela is the right innovative partner for our cutting-edge post-production and manufacturing facilities. VTA expects Vela's products to help us grow substantially in this newly emerging market." "We are excited to be working with some of the most sophisticated video resellers and integrators in the country," said Scott Cooper, president of Vela Research. "By committing to a program that provides localized, high-quality technical and marketing support, we are creating a beneficial situation for all parties involved: users, resellers and Vela. Vela's technology will be more accessible to the broadcasting and cable industry than ever before with even better sales support and service." Partners of Vela Research will resell and integrate high-quality, cutting-edge MPEG-2 compression products, including: Centaur and Argus encoders, which provide real-time broadcast-quality MPEG-2 encoding; 4-Channel SCSI, PCI, SCSI II and EISA decoders, which provide reliable MPEG-2 decoding; and solutions, including Vela's Application Programming Interface (API) which offers a robust and versatile API for its products to empower integrators and developers in creating their applications. About Vela Research Vela Research Inc. is a leader in video compression products for the cable and broadcast industry. Its extensive background in these markets as well as its presence on the ANSI NCITS L3-1 (MPEG) Committee provide the expertise to design and manufacture broadcast quality MPEG-2 video encoders and decoders. Vela Research provides a complete range of MPEG products through a world network of system integrators, OEM relationships and distributors. Vela Research has U.S. offices in St. Petersburg, Fla. and Andover, Mass. Vela Research also has a European subsidiary in Castlenau De Brassac, France. Additional information may be found on the World Wide Web at vela.com Vela Research is a registered trademark of Vela Research, Inc. Argus, Centaur and CineView are trademarks of Vela Research, Inc. All other products or company names are trademarks of their respective holders. CONTACT: Vela Research, Inc. Mark Fears 813/572-1230 x. 7287 mfears@vela.com or Collaborative Communications, Inc. Dan Sher, 617/520-9105 sher@collaborative.com Lucien Brodeur, 617/520-9117 brodeur@collaborative.com