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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Mike who wrote (6343)	11/12/1997 7:38:00 PM
From: Mark Palmberg	Respond to of 213173

<So, basicly they are marketing the same failed ideas on a nice new web site.> No doubt you'll now proceed to enlighten us all as to the meaningful differences between the options offered at Apple's Web store and and those offered at Dell's Web store (please note the word "meaningful"). Really, this entire 'configure your own system' scheme is a bunch of horsesh#t. It's basically the same bait-and-switch routine you run into at car dealerships when some slick salesman tries to con you into buying heated seats. Fact of the matter is, the overwhelming majority of personal computer users in the world would be best served by an NC, regardless of whether it's made by AAPL/ORCL/LU or some other maker. People are drawn to the idea of being free to choose, of being provided with options. Whether the choices they make or the options they exercise ever make a damned bit of difference in their lives is a consideration of secondary importance when placed next to the freedom of choice. It's a sales ploy. You don't need to reconfigure an Apple in order to get it to perform. This has always been a fundamental concept at Apple, that you can throw a dart at an Apple product catalog and find yourself a machine that does everything you need it to do and more. It's an interesting paradox. If you know anything about computers (and most people buying computers today don't) you know that you buy for the processor. Whether you're buying a Compaq or a Powerbook, you look for the system that's going to give you the most processing power for the buck. The options offered by even the most detailed Web store mean little to true power users, who will likely trade out IDE drives for SCSI, switch monitors, and swap various and sundry other components as long as they get the CPU they want/need. These aren't the people making Michael Dell rich. They're the same people making Bill Gates rich, those same option-hungry fools take their mighty supercomputers home and crank up the latest version of Windows. Gates, Dell, Waitt, and the rest of the gang can thank Steve Jobs & Co. when Rhapsody comes out: they'll finally be able to offer an OS option. If you're the kind of person who's dazzled by the prospect of futzing around with configuring some 'special' computer that probably already exists somewhere out there as a standard configuration, then this new Web store concept is for you. Seems to me the folks at Apple have figured out that it's not so much what you do on the Web, just as long as you're there. Good luck to you, Mike. Hope your short works out. Mark <http://www.avaloncity.com/MacToday/MacJack/Factpg.html> "Well, to create a new standard, it takes something that's not just a little bit different. It takes something that's really new and really captures people's imagination. And the Macintosh, of all the machines I've ever seen, is the only one that meets that standard." -- Bill Gates