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To: saraw1 who wrote (37587)1/30/2011 1:22:27 AM
From: Frank A. Coluccio  Respond to of 46821
 
[Africa] Public Relations: Social Web Powered PR in Growing Africa
by wmworia | Afrinnovator | January 28, 2011

A guest post by Kristi Hansen of Quirk eMarketing

[fac: on a less grave side of the implications of social media... ]

As the marketing discipline that has been most disrupted by the rise of social media and online content in the last few years, Public Relations is, as a matter of necessity, bobbing back to the surface with new and sophisticated methods of doing PR on the Web, with some great new ideas coming out of Africa! As communication becomes instant and the public gains more access to talk directly to companies online, PR is evolving to capitalize on the power of real-time communication, social-sharing and crowdsourcing, while making use of a wide cross-section of media and content forms to get traction in the new media environment.

Cont.: afrinnovator.com

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