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Technology Stocks : BORL: Time to BUY! -- Ignore unavailable to you. Want to Upgrade?


To: Jerry Whlan who wrote (7333)11/13/1997 11:49:00 AM
From: Andre  Respond to of 10836
 
Borland Bulls:

The article below appeared in this weeks 'Informatin Week'. I like the part where Del says we're out to take market share away from Forte.

Andre

PS: How do you include an internet link inside a message?

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Borland Offers Integrated Platform -- Delphi Enterprise development tools aimed at low end

By Rich Levin

Borland International Inc. will take the next major step in its enterprise strategy this week with Delphi Enterprise, its first heavy-duty distributed development platform.

The product represents the fruits of Borland's 18-month effort to integrate its Delphi rapid application development tool, Entera multiplatform enterprise middleware, and Midas application server into a single product. "Entera and Midas were separate solutions, and you had to do the integration yourself," says John Adams, an advanced technology manager with Arthur Andersen Business Consulting in Atlanta. "Now, there's capability for more seamless development on larger-scale enterprise requirements."

Some analysts expect the product to penetrate the low end of the market now led by Forte Software Inc. "We're out to take share from them," says Del Yokum, Borland's CEO, "and we'll do it with a solution that's open, easier to use, and offers higher productivity and higher performance."

With its fiscal house in better shape than it has been in for three years-revenue has been up for the past three quarters, two of which were profitable-the Scotts Valley, Calif., company is well-positioned to mount a bid for the distributed fourth-generation language crown. But it will be some time, analysts say, before Delphi Enterprise is capable of building the large systems Forte developers crank out with ease.

Pricing for Delphi Enterprise starts at $45,000. The product, available now, requires Windows 95 or NT clients, and supports application services on NT, Sun Solaris, HP-UX, and IBM AIX.



To: Jerry Whlan who wrote (7333)11/13/1997 12:31:00 PM
From: Dongyan Wang  Respond to of 10836
 
JBuilder Client/Server Suite!

I received this message this morning.

Where will Borl go? UP.
--------------------------------------------------------------------------------------------------
Dear software developer,

Borland takes great care to avoid sending you e-mails you do
not wish to receive. This e-mail contains information we think
will interest you and directs you to our Web site for more detailed
material. Should you not want to receive this type of message in
the future, simply reply with "Remove Name" as the subject.
********************************************************************

MAJOR BREAKTHROUGH IN CORPORATE DATABASE
DEVELOPMENT

As a developer of enterprise applications, you know the
frustration of workinglong hours on mission-critical
applications, only to see your project list growlonger instead
of shorter. There just isn't enough time in a day to get ahead
of the game.

But what if there were a faster, easier way to build Java(TM)
client/server applications without losing any of the control you
get writing from scratch. Well, now there is...

INTRODUCING BORLAND JBUILDER CLIENT/SERVER
SUITE

Borland JBuilder(TM) Client/Server Suite is the most powerful
and complete tool ever created for developing
industrial-strength, run-anywhere Pure Java applications,
JavaBeans(TM), and applets.
SPECIAL INTRODUCTORY OFFER: JAVA ESSENTIALS ON
CD-ROM (U.S.-ONLY OFFER)

Order Borland JBuilder Client/Server Suite by December 31,
1997, and you'll receive at no additional charge a CD-ROM
jam-packed with five references that a serious Java developer
needs, including EXPLORING JAVA (2nd edition), JAVA
LANGUAGE REFERENCE (2nd edition), JAVA FUNDAMENTAL
CLASSES REFERENCE, JAVA AWT REFERENCE, and the
best-selling JAVA IN A NUTSHELL. This indispensable
collection of nearly 4,000 pages of Java references could cost
you as much as $170 if purchased separately, but it's yours
FREE when you order JBuilder Client/Server Suite by December
31, 1997.

BORLAND CUSTOMERS: SAVE $500 OR MORE!
Until December 31, 1997, Borland customers can order JBuilder
Client/Server Suite for just $1995 ($1895 if you already own a
copy of JBuilder), a savings of $500 or more off the new user
price of $2495. But wait...there's more!

If you already own another version of Borland JBuilder, you can
take an ADDITIONAL $100 OFF when you upgrade to JBuilder
Client/Server Suite by December 31, 1997. That's a spectacular
savings of $600 off the new user price. And EVERYONE who
orders by December 31, 1997, gets the free CD-ROM!

FAST, VISUAL DEVELOPMENT OF SCALABLE JAVA
APPLICATIONS

JBuilder Client/Server Suite offers your company a solid
competitive advantage by giving you more of what your business
needs most: scalability, extensibility, and reliability. Here's what
you can look forward to:

SEND PRODUCTIVITY SOARING with an industrial-strength
RAD Workbench, including the visual component palette,
integrated Application Browser, project manager, visual
designers, code editor, HTML editor, graphical debugger, and
lightning-fast (10,000+ lines/second) compiler.

RETAIN COMPLETE CONTROL OF YOUR CODE. Pure Java
Two-Way-Tools(TM) keep the code editor and visual designers
synchronized, so you can switch back and forth seamlessly.

HIT THE GROUND RUNNING. Get started fast with Wizards and
more than 100 high-performance JavaBeans components with
source code, including Grid, Tree, Navigator, Image, Checkbox,
and many more.
CREATE YOUR OWN INDUSTRY-STANDARD JAVABEAN
COMPONENTS with point-and-click ease; reuse them in any
Java environment.

CUSTOMIZE YOUR DEVELOPMENT ENVIRONMENT. Only
JBuilder offers an open extensible architecture that lets you add
custom development tools, Wizards, and JavaBeans
components directly into the JBuilder environment. Link into your
favorite editor, interact with CASE tools, or activate a version
control management system.

**ONLY IN CLIENT/SERVER!** FLY THROUGH DEVELOPMENT
OF MULTI-TIER AND CLIENT/SERVER PROFESSIONAL
BUSINESS APPLICATIONS that scale from the desktop to the
enterprise and run on any platform, anywhere.

**ONLY IN CLIENT/SERVER!** CONNECT TO ALL YOUR
CORPORATE DATA with DataGateway for Java, the most
comprehensive set of high-performance, high-quality, Pure Java
JDBC connectivity components available, including drivers for
Oracle, Sybase, Informix, DB2, MS SQL Server, InterBase(R),
Access, FoxPro, Paradox(R) and dBASE(R).

**ONLY IN CLIENT/SERVER!** LEVERAGE YOUR
EXISTING INVESTMENT. Only JBuilder comes with integrated
multi-tier RMI and CORBA/IIOP development tools that allow
interoperability between objects built in different languages,
running on different machines or running in heterogeneous
distributed environments.

**ONLY IN CLIENT/SERVER!** DEVELOP ERROR-FREE
SQL QUERIES AUTOMATICALLY. The Visual SQL Builder
offers drag-and-drop query design to instantly generate flawless
SQL statements. Use the SQL Explorer to manage
server-specific meta-data like stored procedures definitions,
triggers, and index definitions. Test, debug, and tune
applications with SQL Monitor. SQL has never been faster or
easier!

**ONLY IN CLIENT/SERVER!** ENJOY ULTIMATE
EXTENSIBILITY. Only JBuilder offers full support for all Java
standards, including JDK 1.1, JavaBeans, JFC, JDBC, RMI,
CORBA, Inner Classes, Internationalization, Security, JNI, and
more.

START USING IT RIGHT AWAY. JBuilder shares the same
familiar interface and architecture as Delphi and Borland
C++Builder, so you already know how to use it. You'll start
developing multi-tier Java applications instantly!

JBuilder Client/Server Suite also comes with Netscape
Communicator, DataExpress tools, Pure Java Layout Managers,
Local InterBase for SQL development, command-line tools, and
more. Purchased separately, they'd cost you more than $4,500.
But they're yours in Borland JBuilder Client/Server Suite for as
little as $1895 (Borland JBuilder-owner price) if you order by
December 31, 1997.

TRY IT OUT AT NO RISK

Best of all, you can take advantage of this limited-time offer with
no risk whatsoever, because our famous 90-day, no-risk
guarantee ensures your satisfaction or your money back.

Call 1-800-457-9527 to order. Ask for offer #65101 and the CD-
ROM containing five Java reference books _ which could cost as
much as $170 if purchased separately _ is yours FREE! But
you MUST order by December 31, 1997, to qualify.

NEED MORE INFO? VISIT US ONLINE.

If you need more information about JBuilder Client/Server Suite
before you order, visit us at borland.com But
do it today, because this offer absolutely ends at midnight PST,
December 31, 1997.

INTERNATIONAL CUSTOMERS: visit our Borland Worldwide
home page at borland.com and contact your
nearest Borland customer service department for information on
product availability and special offers.

Sincerely,

-JBuilder Team