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Technology Stocks : Intel Corporation (INTC) -- Ignore unavailable to you. Want to Upgrade?

To: Joey Smith who wrote (40256)	11/13/1997 3:24:00 PM
From: greenspirit	Read Replies (2) \| Respond to of 186894

Hi Joey, I have to agree with John and barb here too. In a nutshell, the commercials stink. I don't know what focus group Intel was using, but IMHO it was the wrong one. The heart as well as the mind should be addressed much more directly, as barb suggests. Visualize this.... We see a bunch of ederly folks in wheelchairs, one says, a package has arrived from your son. She reads the letter, Mom, we miss you so much and know how much you miss the grandkids, plug this in and we'll always be there by your side. Then the next scene, shows them talking and smiling to the kids in a video conference via the net, and you here Intel bbb, "making small miracles happen one processor at a time." That's the kind of thing they should shoot at. The innovation, plus the wonderful feelings that Intel is leading the way. They could do the same sort of thing with a college kid at school, keeping in touch with the family. The list is endless... Michael

To: Joey Smith who wrote (40256)	11/14/1997 7:24:00 AM
From: Road Walker	Respond to of 186894

Joey, re: Bunny ads On the Apple ad, I just think it is cool, and good for Apple. With their small share, they promote the idea that the non-conformist buys their products, and reinforces it with very cool people who were also non-conformists, kind of "I wanna be like Albert (Einstein)". I don't think the same type of ad would work for Intel. I think Intel's objective to increase awareness that the newest greatest PII processors is available is good, I just think they could have done this and also given some compelling reasons to buy one. Agree to disagree. John