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Technology Stocks : Intel Corporation (INTC) -- Ignore unavailable to you. Want to Upgrade?

To: Paul Engel who wrote (40264)	11/13/1997 1:18:00 PM
From: StockMan	Respond to of 186894

Paul, Re -- Brand Recognition. I suspect, that the comercials are trying to create an mental association, among the consumers, of the PentiumII with the bunny person. Kind of like Marlboro man image. Thus any posters, Web ads etc can be instantly identified as refering an Intel pentiumII ad. Images, color and sound are all part of drilling/fusing into consumers minds, these associations. Stockman

To: Paul Engel who wrote (40264)	11/13/1997 2:30:00 PM
From: Larry Loeb	Read Replies (3) \| Respond to of 186894

Paul, re: Bunny People I believe that they premiered during the Super Bowl in the MMX(tm) ads. They were, as you noted, intended to associate the Intel brand with fun rather than simply utility. While many of us are somewhat less than inspired by the lack of a message, it does seem to be working (the ads weren't aimed at us). Intel is rumored have licensed/prepared/whatever bunny people dolls (action figures?) for the holidays. I noted several articles where people had shown interest in the bunny people for Holloween costumes!! Personally, I prefer the bunny people ads to the 007/action ads from AMD. They seem to imply that they access the net and process data more quickly than Intel processors - a claim that seems difficult for them to legitimately make. JMO Larry