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To: Cogito who wrote (109684)2/24/2011 3:09:14 PM
From: Moonray1 Recommendation  Respond to of 213182
 
AMD shares gain on MacBook Pro win
2:39p ET February 24, 2011 (MarketWatch)

SAN FRANCISCO (MarketWatch) -- Shares of Advanced Micro Devices jumped Thursday, after Apple Inc. said its updated MacBook Pro notebooks will feature the chip company's graphics processors.

The announcement was a major boost to AMD which has lately struggled with stiffer competition with rival Intel Corp. and the uncertainty that followed the abrupt departure of former Chief Executive Dirk Meyer.

AMD shares were up nearly 7% to $9.14 at last check, after Apple said its new notebooks includes the AMD's Radeon HD stand-alone graphics processors. Analyst Romit Shah of Nomura Equity Research said Apple's choice was positive news for AMD -- and a blow to rival Nvidia Corp. which had been the supplier of a previous generation of the MacBook Pro.

Shares of Nvidia were up 0.6% at last check.

"While volumes of the MacBook Pro are not significant, we continue to believe that AMD's relationship with Apple is strengthening," Shah wrote.

Wedbush analyst Patrick Wang also said AMD "did a good job winning the socket and taking it away from Nvidia." But he also said in a phone interview that "Apple will flip-flop between the two vendors on different generations, as the two companies leap-frog one another in terms of technology, timing, and pricing."

The rivalry between AMD and Nvidia has grown in the graphics chip arena after AMD bought ATI Technologies, which had been a key Nvidia rival.

Meanwhile, Intel also got a boost from the Apple rollout as the two companies announced that the new MacBook Pro products will be the first to use the chip giant's Thunderbolt technology -- a PC connection that can support high-speed data transfer and high-definition display on a single cable, allowing for the transfer of a full-length high definition movie in less than 30 seconds.

Shares of Intel were up 0.5% at last check.

Wang of Wedbush said that while the Thunderbolt initially will be limited to the Apple products, it could eventually become a mainstream feature of other computing devices.

"For now, it's Apple only. But three to five years from now, I can't imagine why this won't be a de facto standard," he said.

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