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Technology Stocks : LSI Corporation -- Ignore unavailable to you. Want to Upgrade?


To: E. Graphs who wrote (7778)11/13/1997 9:24:00 PM
From: E. Graphs  Respond to of 25814
 
LSI Thread,

I would like to highlight this part:

''LSI Logic's DCAM-101 will spur the development of the digital still camera market,'' said Michael Lundgren, general manager of Iomega's mobile storage division. ''The close integration of DCAM-101 and Clik! drive technology will let OEMs offer an easy-to-use, high-quality camera at a cost that will attract a large number of consumers to digital photography for everyday use.''

The DCAM-101 is an incredibly powerful single-chip image processing system capable of producing ultra-sharp images with resolutions of up to 4 million pixels. It contains all the major functions needed to capture an image from the CCD and then preview, compress, filter, store, transfer and display it. The DCAM-101 enables a camera user to take still pictures at a rate forty times faster than current digital cameras, making sequential action shots possible for the first time. The device captures, compresses and stores 3.3 million pixels per second, (24bits/pixel, 4:2:2), supporting a maximum pixels resolution of 2K x 2K. This level of performance equates to capturing 11 fully compliant JPEG images per second to the camera's LCD display in preview mode.

The DCAM-101 architecture is highly programmable and is well suited for virtually any consumer digital imaging system such as digital still cameras and multi-function peripherals that combine printing, scanning, fax, and copying capabilities.

Taken from:
biz.yahoo.com

I will copy this and the other ones to Addi's news thread.



To: E. Graphs who wrote (7778)11/13/1997 10:39:00 PM
From: shane forbes  Read Replies (1) | Respond to of 25814
 
Hi E! Kissin' cousins is right. IOM looks like they have
a good idea here. LSI's DCAM is a pretty big deal I think.
If I remember correctly, when they made their initial
announcement LSI said they were in talks with, was it,
6 out of 10 of the leading digital camera companies. Should
definitely be a huge thing going forward for LSI.

Something of interest - relates to LSI indirectly but it
does show that the Alteras of the world are aggresively going after
the gate array market. From an interview with ALTR's
Smith:


"Yes, but we
[XLNX & ALTR - shane bogus ed.] are not taking a limited segment of the pie and trying to take it from each other. We are both
looking at expanding into a much bigger segment of the marketplace. If we have products that can replace those then that is a
much easier growth opportunity.

"Why would a gate array user convert to programmables? If they are at the same price, nobody would use gate arrays;
everybody would use programmables for the time-to-market advantage, for the flexibility advantage, for the inventory
advantages. They are not the same price, so our job is to drive the price down as rapidly as we can. That is what we have
been focused on for the past four or five years.

"I think with the Flex 6000 family that we recently introduced we are there. The Flex 6000 family is equivalent in cost per
gate to a gate array with about 20,000 gates. If you go to that segment of the market, you find that companies like LSI Logic
don't play there anymore. They have moved upscale. Not because of technology and not because they can't compete, but
there is a whole different set of forces going into play here.

"I think the next big challenge for us is to make sure that our chips can run at the system speeds that people want to run and
essentially keep up with Intel in the microprocessor game as it drives system performance higher and higher. Managing the
inter-relationships between the forces is very complex, but if we can get that right we will be successful in replacing the gate
arrays."



---

I like the reference to "upscale"! Park Avenue, that's us!
(company not stock)

Re: "there is a whole different set of forces going into play here"
I wish he'd have elaborated on this but I think basically LSI has indicated all along that COREWARE is the way they intend to go. Still I thought LSI did not like the competition in the gate array segment and, further, wanted to put their capacity to better use. No biggie I guess. I'm intrigued by the "not because they can't compete" thing.