Investor's Business Daily
Blazing Bus Goes By The Name 'FireWire' Date: 11/14/97 Author: Susan E. Fisher The worlds of PCs and consumer electronics are converging. A key meeting point will be a speedy connection technology called 1394.
The technology is known by the name of the standard that defines it -Institute of Electrical and Electronics Engineers Standard 1394. It's commonly known as FireWire, a registered trademark of Apple Computer Inc. of Cupertino, Calif.
Whatever you call it, the technology is a data pathway, or bus, designed to quickly and smoothly transfer audio and video data between personal computers and digital devices. A cable is theoretically all you need to connect two devices with 1394 sockets.
The potential lineup for devices with 1394 connections include digital video cameras, digital video discs, videoconferencing gear, digital VCRs, high-definition TVs, set-top boxes and high-quality printers.
Also, if 1394 moves into PC device bays, as some manufacturers hope, it will allow individuals to remove and install high-performance drives easily. Upgrading a drive now can be a difficult chore for even adroit PC handyfolk.
Although it has a way to go to gain broad acceptance, 1394 is a technology you will want to consider when planning purchases, industry observers say.
''As the whole world moves to digital, the old interfaces don't work anymore,'' said Jodie Hughes, a vice president of Sony Semiconductor Company of America, a San Jose, Calif.- based unit of Sony Corp.
A current version of the standard allows for the transfer of digital data at up to 400 megabits per second. But plans are in the works to make 1394 capable of transfers of more than a gigabit per second. In contrast, the transfer rate of the standard serial port, which is now a common connector for modems, is 115 kilobits per second.
Eventually, the 1394 socket could join the slower, but less expensive, universal serial bus port, as chief connectors in the back of the PC, envisions David Fair, the manager of Intel Corp.'s 1394 program.
At the office, boosters say, the technology will make it easier for professionals to create media-rich Web pages or business presentations. At home, individuals will be able to control consumer electronics from their PCs.
For example, with 1394 as a bridge, you can connect a digital video camcorder directly to a PC. Then you can preview and edit video with your PC.
Without such a connection, it's rather arduous to span the consumer electronics and PC worlds. Quality is lost transferring data between today's analog consumer devices and digital PCs.
The 1394 technology faces a number of hurdles, however. Basic silicon and software building blocks to bring it to the PC are still in the works. Also, before committing to it, some consumer electronics manufacturers want ways to protect movies and music sent over 1394 connections from illegal copying. Standard-setting bodies are now hammering out those means of protection.
Still, the technology is starting to appear in a new generation of consumer electronics and some computer gear. A few digital video cameras and some video editing systems feature 1394 ports.
A limited number of high-end PCs will include the technology by the end of next year, projects Roger Kay, senior research analyst at International Data Corp., a research firm in Framingham, Mass.
To link 1394 devices with your PC today, you'll need a special add-in board, called a host adapter card. For now, these boards are most readily available as part of a video editing system. The add-in cards won't work with all PCs, though. Contact the manufacturer to see if they will with yours.
Of course, the latest technology is rarely cheap. Sony's new DCR-PC7 digital camcorder with a 1394 interface, for instance, carries a list price of $2,899. A 1394 PC add-in card that allows you to capture and manipulate video from the camera costs roughly $800.
Depending on your needs, it may be worth it. According to 1394 boosters, here are the technology's selling points:
1394 devices offer ''just in time'' data delivery, which is critical for sending streams of video and audio.
1394 cables are simple, with plugs like those on a telephone cord.
You can swap 1394 devices without restarting your computer.
Unlike the small-computer- system interface - the current top dog among high-speed connectors - 1394 basically configures itself. And you can string together up to 63 compatible devices to the same 1394 bus.
The technology also supports ''peer to peer'' communications. For example, you could exchange video data between two 1394-enabled camcorders.
You won't be able to take full advantage of 1394 until the technology is built into your PC's motherboard and more makers of peripherals adopt it. But it's something to keep on the radar screen as personal computing and consumer electronics collide.
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