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Technology Stocks : Activision....Returns! -- Ignore unavailable to you. Want to Upgrade?

To: Burlitis who wrote (664)	11/14/1997 11:40:00 AM
From: Colby	Read Replies (1) \| Respond to of 1992

Here is some pretty encouraging news. #1 Real-Time Action-Strategy Game In North America For September SANTA MONICA, Calif., Nov 14 /PRNewswire/ -- Setting worldwide company sell-through records, Activision, Inc.'s (Nasdaq: ATVI) Dark Reign: The Future of War was the #1 real-time strategy game and the #4 PC entertainment title in North America for the month of September, according to PC Data. Additionally, according to Media Control GMBH, Dark Reign was the #1 PC title in Germany from October 1 through October 15 and was cited by Australian trade publication ACER as the #1 PC title in Australia from September 26 through October 19. Since its initial launch on September 17, Dark Reign has shipped more than 400,000 units worldwide and was released simultaneously in 58 countries with fully localized versions in English, French, German and Spanish. The game, which is available in more than 10,000 retail outlets around the United States and Canada, was launched with an ambitious marketing campaign that included broad-based advertising, as well as online and retail- based promotions. "Dark Reign has been outselling its competition in several key territories around the world," states Bobby Kotick, Chairman and CEO, Activision, Inc. "The games' revolutionary AI and construction kit have transformed the real-time strategy genre and set a new industry benchmark." Combining the best features found in current top-selling strategy games with never-before-seen gameplay elements, Dark Reign sets new standards for the action-strategy genre. Featuring multi-player capabilities, player-controlled artificial intelligence and advanced-level gaming options, Dark Reign draws players into a thrilling sci-fi universe where two armies duel for interplanetary domination in more than 27 non- linear battles. Gamers journey to the heart of an empire at war and battle to defeat both armies as they attempt to save their civilization. Activision, Inc. is a publicly held developer and publisher of interactive entertainment software for Microsoft Windows and MS-DOS compatible, Macintosh and other computers, as well as Sony PlayStation, Sega and Nintendo game systems. Activision is headquartered in Santa Monica with offices in Madison, Wisconsin, the United Kingdom, Germany, Japan and Australia. Activision's World Wide Web site is located at activision.com . The statements contained in this release that are not historical facts are "forward-looking statements." The company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. These important factors, and other factors that could affect Activision, are described in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 1997. Readers of this press release are referred to such filings. SOURCE Activision, Inc. CO: Activision, Inc. ST: California IN: CPR SU: It looks like the company has done a great job lining up its ducks for this quarter. I hope the street gives the company its due valuation. Colby