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To: d[-_-]b who wrote (2347)3/14/2011 3:39:58 PM
From: joseffy2 Recommendations  Respond to of 4326
 
Van Jones Uses Advanced Marketing Strategies to Push Green Agenda
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by Jeff Jefferson March 14 2011
newsrealblog.com

On March 3rd, former presidential Advisor for Green Jobs, Van Jones, was giving a speech to students of Colorado College on the subject of the environment. A video segment of the speech has become the subject of consternation due to some of his comments concerning parental respect:

“First of all, many of you have had experiences like no other in human history, in that you actually know stuff, at a young age, and are more knowledgeable at a young age about important things, than your parents or grandparents. This is strange, for us. It used to be, you know, the little kid, ignorant, not knowing very much, would go… (acting out the part of father and son) ‘Well, son, go and milk the cow.’ ‘Yes I will go and milk the cow.’ Then you go and try and milk it with your foot. ‘No, son, we don’t milk cows with our feet.’ “We don’t?’ ‘No, we use our hands.’ And there was a basis for young people to respect old people. And then you came along, and your whole life has been, ‘Um, baby, honey, daddy’s trying to work the dvr. Can you come and help out?’ (mocks a child working the dvr and acts exasperated) Since you were like six… You have the wisdom and the genius of all peoples… Everyone of you is a walking technological superpower.”

Jones declaring to a group of students that there is no longer a basis for young people to respect their elders is shocking, but if one examines the complete narrative of the speech, it becomes obvious that he is using a well-worn marketing strategy: anti-adultism.

The anti-adult narrative is a formula often used in the entertainment media,
but advertisers are particularly deliberate offenders. A typical scenario depicts a parent’s ineptitude in grappling with modern realities while an insouciant son or daughter treats the parent like an annoying child. An example of this narrative can be seen in this Verizon ad. The commercial was eventually canceled due to its offensive nature.

watch?v=ZpgeACOMS9o&feature=related

The reason this portrayal is so hackneyed is because it employs an effective marketing technique. The goal of the strategy is to build a bond between the youth and the product. By exploiting the generation gap, the product becomes the exclusive property of the younger generation. The meme also carries a message that portrays the older generation as incompetent, stupid, and a failure. Jones is using this approach to manipulate the demographic of his audience.

Shortly after Jones establishes the anti-adult narrative in his speech, he goes on to explain to the students that their parent’s generation failed to effectively deal with the problems that society has been facing:

“You’ve inherited stupid political paradigms from people ahead of you in line. Here is what people of my generation have been debating about since I was your age and I’ll be forty-three this year. It boils down to this: jobs versus the environment.

Another way to say that is: who do you love more your children or your grandchildren…Now this strikes me as transparently stupid, but in fact, this has been where Americans have been ultimately stuck since the nineteen-seventies.”

Of course, once Jones establishes the bond with his audience, the product that he begins to promote is the Green agenda. He finishes his speech by calling upon his audience to find its deeper patriotism in order to solve the problems that previous generations were too inept to fix. His audience of technological supermen will finally “achieve liberty and justice for all.”

Jones is not alone in employing this approach. In an interview for PBS’s Frontline, Mark Crispin Miller, author, media critic, and Professor of Culture and Communication at New York University explains the psychological manipulation that is employed in this type of marketing strategy:

“So there’s often a kind of official and systematic rebelliousness that’s reflected in media products pitched at kids. It’s part of the official rock video worldview. It’s part of the official advertising worldview that your parents are creeps, teachers are nerds and idiots, authority figures are laughable, nobody can really understand kids except the corporate sponsor. That huge authority has, interestingly enough, emerged as the sort of tacit superhero of consumer culture. That’s the coolest entity of all, and yet they are very busily selling the illusion that they are there to liberate the youth, to let them be free, to let them be themselves, to let them think different, and so on. But it’s really just an enormous sales job.”

Although Miller is critiquing the ethics of immersive marketing, one can see the parallels between what he is describing and the messages that are being sent to young voters through entertainment, media, and many leftist organizations. The Left’s prevalence within the world of arts and entertainment has given them access to the sophisticated research that has been exerted in the quest to manipulate the human psyche, and although they claim that it is unethical to use such techniques in advertising, they are unabashed in applying these methods to potential voters.

This is a problem for conservatives. While combatants on the Right drone away on talk radio, write policy critiques, and organize an occasional gathering to quell feelings of insignificance, those on the Left are using sophisticated marketing techniques as a means to win future voters. In order for there to be a battle, there must be two sides in the fight. With strategic heavyweights such as Van Jones on the cultural battlefield, the Left is currently winning the propaganda war by forfeit.



To: d[-_-]b who wrote (2347)3/22/2011 10:10:51 AM
From: joseffy3 Recommendations  Respond to of 4326
 
Obama: Drill, Brazil, Drill?
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Hotair 03/22/2011 Ed Morrissey
hotair.com

For a man who opposes domestic production of American crude oil in the oceans, Barack Obama seems awfully eager to push Brazil into the kind of exploration and extraction that his administration blocks here in the US. Investors Business Daily calls this policy Drill, Brazil, Drill, a takeoff of Sarah Palin’s Drill, Baby, Drill support for unleashing US energy resources. Obama’s plea also negates the reason he claimed that the trip was necessary in the first place:

Now, with a seven-year offshore drilling ban in effect off of both coasts, on Alaska’s continental shelf and in much of the Gulf of Mexico — and a de facto moratorium covering the rest — Obama tells the Brazilians:

“We want to help you with the technology and support to develop these oil reserves safely. And when you’re ready to start selling, we want to be one of your best customers.”

Obama wants to develop Brazilian offshore oil to help the Brazilian economy create jobs for Brazilian workers while Americans are left unemployed in the face of skyrocketing energy prices by an administration that despises fossil fuels as a threat to the environment and wants to increase our dependency on foreign oil.

Let’s recall why Obama claimed this trip was so necessary that it had to take place just as he started a war in Libya. On Thursday, he wrote an op-ed in USA Today that he needed to boost American exports in order to create jobs:

Every $1 billion we export supports more than 5,000 jobs here at home. That’s why last year, I set a goal for this country: to double our exports of goods and services by 2014. And we are on track to meet this goal: exports were up 17% in 2010.

The impressive growth that we’ve seen in Latin America in recent years is good for the people of the hemisphere, and it’s good for us. Thanks in part to our trade agreements across the region, we now export three times as much to Latin America as we do to China, and our exports to the region — which are growing faster than our exports to the rest of the world — will soon support more than 2 million jobs here in the United States.


Instead, Obama appears to be in Brazil promoting imports rather than exports. Instead of working toward American energy independence, Obama pledges to become even more dependent on South American oil. The very same fossil fuel that Obama incessantly eschews when it comes from American territory, he embraces when it comes from Brazil.

If Obama was really interested in job creation, he would end his permitoriums on off-shore drilling. His administration would dismantle the obstacles blocking extraction of oil in the interior West, where an estimated 800 billion barrels of oil await extraction from shale formations. Obama would call off the EPA and allow Americans to have the same latitude to get at and use our natural resources as he insists that Brazil do. That would support millions of American jobs, and we wouldn’t have to send vast sums of American wealth to Brazil.

I have nothing against Brazil selling its oil on the open market. I wish Obama felt the same way about Americans as he apparently does about Brazilians.



To: d[-_-]b who wrote (2347)3/23/2011 9:42:11 PM
From: joseffy3 Recommendations  Respond to of 4326
 
Texas: EPA's Cheating on Tests to Pull Plug on Gas Drilling

Wednesday, 23 Mar 2011 By Charles J. Little
newsmax.com

The Environmental Protection Agency still is trying to shut down a gas drilling operation near Fort Worth despite fresh doubts about the agency’s central allegation, that the drilling had tainted the local water supply, The Wall Street Journal reports.

Texas’ own regulators say new scientific tests on gas in the water well show the leakage is the result of natural causes: gas migrating upward from a rock formation that lies directly below the tainted aquifer.

Armed with these findings, Texas officials allege that the EPA is using dubious science to reach hasty conclusions that will harm the state’s economy.

“This is an example of overreaching at its worst,” said Texas regulator Michael Williams.

Texas and the EPA are already at odds over control of industrial plant emissions. The drilling dispute opens another front in a battle to decide whether the state or the federal government will have final say over how oil and gas in Texas are regulated.

Texas officials and Range Resources, the company drilling for natural gas near Fort Worth, have both asked the EPA to lift its shutdown order. But the EPA has refused, publicly questioning the validity of the Texas findings.



To: d[-_-]b who wrote (2347)3/30/2011 11:24:43 PM
From: joseffy  Respond to of 4326
 
The Chemistry Of Light Bulbs—And Why CFL’s Are Overrated
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Science 2.0 Mar 26 2011 by Enrico Uva
science20.com

Light bulbs rely not only on simple materials but on esoteric ions and compounds. And while we take their emissions, visible light, for granted, the inner workings of these deceivingly simple gadgets depend on the complex behavior of electrons.

We’ll discuss four types of light bulbs:incandescent bulbs, halogens, fluorescent lights (including CFL’s) and LED’s.

A) INCANDESCENT BULBS

The light bulb of the short-lived variety, is the traditional tungsten incandescent bulb. Inside the glass, electricity flows through a thin filament of the element tungsten (chemical symbol, W, for its old name wolfram).

Because the wire is so thin, resistance is high, and it raises the temperature of the tungsten wire, so chosen because of its high melting point of 3410 oC. At the bulb’s temperature, which is about 1000o cooler, excited electrons that return to lower energy states release photons of a frequency that is visible to the human eye. The radiation is intense in the red to yellow regions but compared to daylight, the

spectrum of an incandescent light bulb is very weak in the 400 to 500 nm region (blue). This would be nice to verify with a prism, and is the reason that plants don’t do as well if grown under such light. Although the heat is not sufficient to melt the tungsten it would certainly fry the heck out of it in an oxidizing atmosphere. Thus manufacturers replace oxygen with a mixture of the less reactive nitrogen and the noble gas argon. Note that a vacuum would not be a good solution because the tungsten would vaporize even more easily and dramatically shorten the bulb’s lifespan.

Even within an argon-nitrogen atmosphere, however, the heat causes some of the tungsten to sublimate. Some of it returns to the wire as it bounces off the argon gas, but a good deal ends up on the glass. This is one of the reasons incandescent bulbs tend to get darker with increased use. The glass suffers more abuse from plain old electrons which fly off the filament as if it were a cathode ray tube from a conventional television set. Such electrons cause tiny black spots to appear. These first caught Edison’s attention, but he had never time for further investigations; otherwise, as David Bodanis suggests, Edison may have discovered electrons before J.J. Thomson. To create a more diffuse light but perhaps in an attempt to camouflage all the future damage, manufacturers treat light bulb glass with hydrofluoric acid one of the few acids that can attack glass) which creates that familiar frosty look.

B)HALOGENS

Eventually the tungsten wire becomes so thin, that it snaps, breaking the circuit and sending you off to the hardware store. At one point someone got tired of the bulb’s short lifespan and invented the halogen light bulb. This still uses tungsten but along with argon it includes a small amount a halogen gas, namely chlorine. The reactive gas combines with the tungsten vapour and deposits it again on the filament. In other words it recycles the tungsten, rather than letting it wastefully deposit on the glass. Of course, it is very unlikely that the metal will be perfectly and evenly replaced all along the coiled filament. Weak spots eventually develop, and the coil still breaks, but it takes a lot longer, and halogen bulbs outlive their incandescent counterparts. The glass has to be able to withstand higher temperatures, so they use a purer form of silicon dioxide, one that unfortunately gets ruined by oils on our skin. If these bulbs are mishandled as such, the grease should be washed away with alcohol.

C)FLUORESCENT BULBS

To avoid wasting energy in the form of heat, fluorescent lights, ubiquitous in schools and other institutions, operate by a totally different principle. They contain a small amount of mercury(Hg), which emits ultraviolet light when excited by electrical energy. The story cannot end there because ultraviolet(UV) is invisible to the human eye. The walls of the bulbs are coated with a phosphor, usually a halophosphate such as Ca5(PO4)3(F,Cl) with ions of Sb3+ and Mn2+ that absorb the UV radiation. The excited electrons then release visible light, compliments of fluorescence. In this form of luminescence, an excited electron returns from a specific molecular orbital to a lower one without inverting its spin. The resulting light has the bulk of its intense wavelengths in the yellow and blue regions. But relative to natural light, fluorescence is weak in the red regions. Plants will again remain "unhappy", unless you buy more expensive fluorescent lights which try to compensate for this weakness by substituting antimony and manganese ions in the phosphor with europium and terbium ions.

Next we come to the smaller version of type 3 bulbs, compact fluorescent bulbs(CFL's), which are overrated for three reasons:

(1) Practically, the CFL’s are not as bright as halogens and although they match the light intensity of incandescent bulbs, they take a while to reach their peak intensity.

(2) They were not designed for cold climates, where the traditional bulb’s inefficiency is less of a drawback. The heat generation is actually desirable for about 9 months of the year in the northern states and Canada because it means the main heat source in the home does not have to work as hard.

(3) It’s ironic that something marketed as an environmental savior actually contains mercury. According to Environment Canada, the Hg content varies from 1 to 25 mg per bulb. There are about 115 million American households. If each household breaks 3 bulbs per year either by accident or indirectly by sending them to a landfill, then between 300 kg and 9000 kg of mercury (one significant figure) are added to the environment in the United States alone. The annual mercury emissions from all sources in the United States are estimated at 43 700 kg ( over 12000 kg from Alaska).

D)LEDS

To gain insight into how an LED (light emitting diode) bulb works we need to be reminded that a diode consists of two adjacent wafers of silicon doped with different impurities. The latter do not have the same valence number as silicon. If the impurity or "doping agent" is short of an electron(for example, boron), its wafer will receive an electron from the wafer with the opposite problem(example arsenic). Since electrons are stepping down from a higher energy level, photons are released. The energy gap is usually small and will only emit in the infrared, but it’s still useful if you want to use the remote control to turn off your daughter’s music channel.

To get visible light you need to get away from the classic boron-arsenic combo representing a valence of 3 and 5, respectively. If aluminum and gallium(each with a valence of 3) replace boron, one can create a red LED. If indium replaces aluminum, the transition energy increases, and blue light is released. The third primary color is created by replacing arsenic with another valence 5 element, phosphorus, and combining it with aluminum and gallium. A white color can result from combining all three recipes or by coating the bulb with a phosphor.

Although there are still technical challenges ahead, LED lights will probably replace CFC's. But perhaps not to add too much arsenic to the environment, we should also use incandescent light or simply wait for sunrise to read science.

References

University Corporation for Atmospheric Research ucar.edu

US Census census.gov

Environment Canada ec.gc.ca

Efficiency of CFL’s cbc.ca

US Department of Energy www1.eere.energy.gov

science.howstuffworks.com

Bodanis, David. Electric Universe. Crown. 2005

Britannica. DVD edition. 2000

Haber Schaim and Al. PSSC Physics. Heath. 1971