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To: CusterInvestor who wrote (103499)	4/5/2011 11:30:10 PM
From: CusterInvestor	Respond to of 120409

Mobile payments to debut on Utah public transit SALT LAKE CITY — A joint venture between three of the four largest wireless cell phone carriers will soon bring a mobile payment program to Utah’s public transportation system The move marks the first commercially available mobile fare payment offering in the United States. Isis, a mobile commerce joint venture between AT&T Mobility, T-Mobile USA and Verizon Wireless, announced Tuesday it will roll out the pilot program in Salt Lake City in 2012, offering an alternative to credit and debit cards for Utah Transit Authority fare payments. The program is also set to work for point-of-sale purchases at retailers in the area. AT&T’s Mark Siegel says the companies expect the program to eventually be used nationwide, much like how text messaging became wildly popular once cell phone companies began allowing messaging between different carriers.