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Technology Stocks : Intel Corporation (INTC) -- Ignore unavailable to you. Want to Upgrade?

To: Road Walker who wrote (40394)	11/14/1997 6:52:00 PM
From: greenspirit	Respond to of 186894

Thanks John, at the risk of beating a dead horse, something else I would like to see Intel do in commercials, is what Apple did about a year ago. The had a 30 minute infomercial, showing all the family members discovering new and creative ways to use a computer. From Grandad on down to the youngest child. They started out saying what do we do with this thing, then ended up sort of fighting over the computer.. I thought it was entertaining, thought provoking, and made you kinda say, "I want one of those computers". Of course you could argue, look what good it did them?? Intel could afford 30 minute infomercials during prime time to excite the masses. I would like to see them try. Michael

To: Road Walker who wrote (40394)	11/14/1997 7:43:00 PM
From: Paul Engel	Read Replies (2) \| Respond to of 186894

John - Re: "Someday a really good marketer will produce a really easy to use PC and comunicate the benefits/functions rather than selling the specifications" Already happened. January, 1984 - Apple's Macintosh was introduced. The Mac still can't make toast. However, the WINTEL PC has pretty much made toast out of the Mac. Paul

To: Road Walker who wrote (40394)	11/15/1997 2:11:00 AM
From: Jeff Fox	Read Replies (1) \| Respond to of 186894

John, re: TV Ad campaign At risk of beating this subj to death I'll add that I do like the bunny suit theme and the original set of spots, just not the "on the road" idea. With TV you can only leave an impression. There is no time or adaquate attention to explain anything rationally. Ads that do try to teach fail miserably. The trick is leave an image that sticks. The Intel bunny suit ad theme works wonderfully for this, especially the tag and tone sig. My gripe is only with the "on the road" theme and that van. The van is the first image of the spots. This is also the fall season where the air waves are saturated with new car introduction ads from the car companies. The van shot does nothing for Intel. The bunny suits look strange in the van. Later in the spot a bunny person thrust the PII cartridge at the camera. Like what is this about? Are consumers suppose to dig this? I doubt if anybody except us geeks know what it is. Otherwise it is just a black box thing. This isn't helping the image. Back on track, the original message was/is:"Intel is putting "fun" in computing". I like it - it short/simple - sounds great - it works. Now why don't they stick with this? Jeff