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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?

To: Don Hurst who wrote (608065)	4/17/2011 4:01:40 PM
From: longnshort	Respond to of 1583547

Reaching out to conservative organizations such as the Cato Institute, FreedomWorks and Tea Party groups, the filmmakers are actively courting a target audience that they believe Hollywood would not so willingly endorse. “We’re lucky that the relevance of the book to what’s going on today has steadily increased over time,” says Kaslow, referring to some conservatives who believe that the Obama Administration has emphasized government solutions to economic problems. “So that’s made the film more accessible and more embraced by the various political factions that prescribe to Ayn Rands’ philosophy. And we haven’t resisted their embracing it.” “That’s a big distinction between our releasing the film and Hollywood,” continues Kaslow. “What would a studio have done? Would they have premiered the trailer at the Conservative Political Action Conference? Would they have allowed the Cato Institute and Reason and FreedomWorks and Tea Party groups to directly email their members? Would they work closely with them? Or be afraid to because they think it would alienate other audiences?” While advance interest in the film may be high among the film’s conservative base, reviews have been terrible. For example, Rotten Tomatoes lists more than 5,000 user ratings with a total of 86% saying they “like it,” while the critics’ average is a disastrous 7%. (Only two movies, “Big Mommas: Like Father, Like Son” and “The Roommate” rate lower.) “We expected that the critics would have a fear of embracing this film,” says Kaslow. “We knew that there was a substantial likelihood that they would not view the film as to whether we got the message right, but would look at it comparing it to what Hollywood would have done. I don’t think our audience is persuaded at all by those reviews.” “It’s somewhat analogous to the family-based film market,” he continues. “Most family based films are not subject to review, because they know that that audience is all about the message. And if the message is right, they’ll give you a hall pass if the production values weren’t as high. And if we get criticized for the dialogue, most of it has been taken right out of the book. So, in a sense, they’re criticizing the literary nature of the work.” blogs.wsj.com