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To: kjude who wrote (35872)11/15/1997 1:27:00 AM
From: Francis Muir  Respond to of 58324
 
Who the heck is ATMEL?

Since some may be wondering just who Atmel is, here is a talk that one of their people, the Marketing Director, is giving to the ee dept at Stanford.

Speaker: Jim Panfil
Director of Marketing
Atmel Corporation

Title: AVR Family of Microcontrollers

About the Talk:

There are 5 million 8 bit microcontrollers shipped every day. They
are used in applications as diverse as Tamagotchi toys, air bag
controllers and cellular phones.

The AVR is the first new microcontroller of this class to be
introduced in the past 12 years. Embedded system design
objectives are more demanding than ever. There is a need more
specialized functionality, higher performance and lower power
consumption. Microcontrollers must be easier to program, test and
alter or upgrade in the field. Advances in sub micron semiconductor
process technology allow the integration of previously incompatible
functions like logic, Flash program memory and EEPROM to be integrated
on a single chip.

This talk will describe the trade offs made in defining the new AVR
microcontroller architecture. It will analyze the benefits of on chip
Flash program memory, evaluate bit manipulation facilities as a method
of improving speed and reducing code density and discuss the overhead
associated with in system programming to revise and upload calibration data or correlation factors.

We will discuss the semiconductor process technology needed to
achieve the objectives of performance, code density and power consumption.

Panfil worked for LSI Logic and Intel before Atmel.

FIDO