To: TobagoJack who wrote (74641 ) 5/29/2011 7:19:59 AM From: elmatador Read Replies (1) | Respond to of 217800 (The American Challenge, 1967). Then, it was not China. It was America that was thought to take over Europe. It worked for a while. 20 years later, it was discovered that it would be Japan who would take over the world. In a matter of only 10 years and Asian was raising, and there was talk of an Asia century, which did not happen since we had the Asian Meltdown of 1997/98. Cut for today. Japan is a has been fast returning to the insignificance it came from. US rapidly returning to its natural size. Europe? Serious doubts that it will survive in its present form. Here come the BRICS! It is our turn now. (The American Challenge, 1967). It sold 600,000 copies in France, unprecedented for a political essay, and was translated into 15 languages. This book was instrumental in creating a resurgence of French nationalism and drawing attention to the importance of transnational cooperation in Europe. The American Challenge. As the 1960s unfolded, Servan-Schreiber found himself in the position of a rich press lord, a political editorialist always chasing after new ideas. His trenchant analysis drew some of the first minds of his generation to him. Growing more and more disenchanted with De Gaulle's policies, he was no longer willing to settle for an observer's role. He found a collaborator in Michel Albert, who provided him with extensive documentation to inform his editorials. One of Albert's reports struck him particularly. It presented the United States and Europe as engaged in a silent economic war, in which Europe appeared to be completely outclassed on all fronts: management techniques, technological tools, and research capacity. Servan-Schreiber saw in this thesis the potential for a seminal book. He fleshed it out with reading keys and concrete proposals for a counter-offensive. The result was his international best-seller "Le Défi Américain" (The American Challenge, 1967). It sold 600,000 copies in France, unprecedented for a political essay, and was translated into 15 languages. This book was instrumental in creating a resurgence of French nationalism and drawing attention to the importance of transnational cooperation in Europe. Building on the book's success, he traveled throughout Europe, speaking to packed lecture halls, touting the advantages of a federal Europe with a common currency and of a decentralized France.