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Technology Stocks : America On-Line: will it survive ...? -- Ignore unavailable to you. Want to Upgrade?


To: Steve Robinett who wrote (5987)11/16/1997 5:58:00 PM
From: PAL  Read Replies (1) | Respond to of 13594
 
They cut a deal with Sony (I think it was Sony) to include AOL software as one track on audio CDs by popular rock groups.

Anybody knows how much AOL is paying Sony?

TIA

PAL



To: Steve Robinett who wrote (5987)11/17/1997 12:15:00 AM
From: Harry Larson  Read Replies (1) | Respond to of 13594
 
>They cut a deal with Sony to include AOL software as one track on
>audio CDs by popular rock groups.

FWIW, it only two albums. Did similar with BMG (owned by their European partner Bertelsman). Yawn.

As to 'cost cutting' Marketing Computers mag in a summer tally of TV ad spending figured AOL for $66 million in CY 1997. I've heard that in fact it may come in north of $75 m.

Of little noticed import is that Gateway 2000 announced that it will offer branded ISP access as the default on its consumer PCs.

biz.yahoo.com

This is positioned in the set-up to ace the positioning of Windows
and its Info Services folders/signups as well as MSN; and the AOL software bundeled with the box. In addition, the pricing is clever. $12.95 for 30 hours -- based upon research showing most users spend under 30 hrs/mo. Could itself be attractive to the unsure newbie.

And what if GTW starts a trend among major consumer PC makers?